- Position: Digital Marketing Manager –
- Experience Required: 4+ Years
- Employment Type: Full-Time
- Location:Gurugram -WFO
Job Summary
We are looking for a creative, results-driven Digital Marketing Manager with strong AI Video Creation experience to lead and execute our digital marketing strategy. The ideal candidate will have 4+ years of hands-on experience in digital marketing along with practical expertise in using AI-powered video creation tools to develop engaging marketing content.
The candidate will be responsible for managing digital campaigns, social media, paid advertising, SEO, email marketing, content strategy, and AI-generated video production. You will combine marketing expertise with creativity and AI technology to increase brand awareness, engagement, leads, and conversions.
Key Responsibilities1. Digital Marketing Strategy & Execution
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Manage campaigns across SEO, SEM, Google Ads, Meta Ads, social media, email marketing, and other digital channels.
- Plan and execute campaigns to generate brand awareness, leads, traffic, and conversions.
- Manage monthly content and campaign calendars.
2. AI Video Creation
- Create engaging AI-generated videos for advertisements, social media, product promotions, campaigns, and brand storytelling.
- Use AI video-generation tools such as Runway, Synthesia, HeyGen, Pika, Kling, Veo, or similar platforms.
- Develop video concepts, scripts, storyboards, prompts, visuals, voiceovers, and final video content.
- Experiment with new AI tools and workflows to improve video production speed and quality.
- Repurpose marketing content into short-form videos, Reels, Shorts, and other social formats.
3. Content & Social Media Marketing
- Develop creative content strategies for Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Write engaging captions, ad copy, video scripts, headlines, and promotional content.
- Plan and manage social media content calendars.
- Monitor trends, hashtags, formats, and emerging content opportunities.
- Improve engagement, reach, followers, and overall social media performance.
4. Paid Advertising & Lead Generation
- Plan, launch, monitor, and optimize paid campaigns across Google Ads, Meta Ads, YouTube Ads, and other platforms.
- Manage campaign budgets and optimize CPC, CTR, CPL, CPA, ROAS, and conversions.
- Develop and test different ad creatives, audiences, copy, landing pages, and campaigns.
- Work closely with sales teams to improve lead quality and conversion rates.
5. SEO & Website Marketing
- Develop and implement SEO strategies to improve organic visibility and website traffic.
- Conduct keyword research and competitor analysis.
- Coordinate content creation for blogs, landing pages, and website pages.
- Monitor search rankings, organic traffic, and conversions.
6. Analytics & Performance Marketing
- Track and analyze campaign performance using tools such as Google Analytics, Google Search Console, Meta Ads Manager, and other marketing platforms.
- Prepare regular marketing performance reports.
- Identify opportunities to improve campaign performance and ROI.
- Make data-driven decisions based on marketing KPIs and customer behavior.
7. AI & Digital Marketing Trends
- Stay updated with the latest AI tools, video-generation technology, social media trends, and digital marketing strategies.
- Test new AI tools and automation platforms to improve productivity.
- Identify innovative ways to use AI for content creation, advertising, personalization, and marketing campaigns.
Requirements
- 4+ years of professional experience in digital marketing.
- Proven experience managing digital marketing campaigns from strategy through execution.
- Strong hands-on experience with AI video creation and AI-powered content-generation tools.
- Experience with platforms such as Runway, HeyGen, Synthesia, Pika, Kling, Veo, or similar AI video tools.
- Strong knowledge of Google Ads, Meta Ads, SEO, SEM, social media marketing, and email marketing.
- Experience with marketing analytics and performance reporting.
- Strong copywriting, storytelling, scripting, and creative communication skills.
- Ability to develop creative concepts and convert them into engaging video content.
- Strong understanding of social media algorithms, trends, and short-form video formats.
- Analytical mindset with the ability to optimize campaigns based on performance data.
- Ability to manage multiple campaigns and projects simultaneously.
contact -9212495094
Pay: ₹30,000.00 - ₹45,000.00 per month
Experience:
- Digital marketing: 4 years (Required)
Work Location: In person
