Position: Lead Generation Specialist
Experience: 2–5 Years
Industry: IT / Software / Technology
Location: Ahmedabad / On-site
Shift: Australian Shift
About the Role
We are looking for a proactive and results-oriented Lead Generation Specialist to join our growing IT company. The ideal candidate will be responsible for identifying potential clients, generating qualified leads, conducting outbound prospecting, and supporting the sales team in building a strong sales pipeline.
The candidate should have excellent communication skills, a good understanding of B2B IT services, and hands-on experience with lead generation through platforms such as LinkedIn, email campaigns, databases, and other online channels.
Key Responsibilities
· Generate qualified B2B leads for IT services and software solutions.
· Conduct lead generation through LinkedIn, email marketing, cold calling, online databases, and other digital channels.
· Build and maintain accurate prospect databases.
· Connect with prospects and understand their business requirements.
· Perform cold outreach via email, LinkedIn, and phone calls.
· Qualify leads based on business needs, budget, authority, and project requirements.
· Schedule qualified meetings and product/service demonstrations for the sales team.
· Follow up consistently with prospects to nurture leads and improve conversion opportunities.
· Maintain lead and prospect information in CRM systems.
· Coordinate with the Sales and Business Development teams to achieve lead and meeting targets.
· Track outreach activities, responses, conversions, and overall campaign performance.
· Meet monthly/quarterly lead generation and appointment-setting targets.
Required Skills & Qualifications
· 2–5 years of experience in B2B Lead Generation, Inside Sales, or a similar role, preferably in an IT/software company.
· Strong knowledge of B2B lead generation and prospecting techniques.
· Experience generating leads for IT services such as software development, web/mobile development, SaaS, cloud, ERP, AI/ML, or similar technology solutions.
· Excellent verbal and written communication skills.
· Strong research, analytical, and interpersonal skills.
· Ability to identify decision-makers and understand target-account structures.
· Good negotiation, follow-up, and objection-handling skills.
· Target-oriented, self-motivated, and proactive approach.
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
