About VGL Group
Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.
Multi-Channel Presence
VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:
- Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
- TJC, UK – Reaches 27M+ homes through TV and digital platforms.
- Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
- Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
- Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.
Social Impact & ESG Initiatives
- Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
- Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
- Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
- IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
- Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited
Talent & Culture
- Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
- Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
- GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.
Recognition & Achievements
- Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
- Operational Excellence – A strong track record in value-driven retail and customer-centric growth.
The Role
We're looking for a Growth Marketing Manager who can run both categories at once: grow and retain our subscriber base and drive revenue from one-time purchases.
This is a hands-on, full-funnel growth role that owns the day-to-day of how we acquire, convert, and retain customers across two distinct revenue models.
What You'll Own
Subscription & One Timer Catalog Growth
A dedicated, leak-free subscription landing page with value stack oriented to acquire new customers through paid channels.
- Drive single-item revenue through merchandising, bundling, cross-sell, and post-purchase offers.
- Grow AOV, repeat-purchase rate; design pathways that convert one-time buyers into subscribers.
- Own promotional strategy and the offer calendar across both product lines
- Building and Managing Surveys to help creating customer persona and looping insights back into targeting, messaging, and offers.
Landing Pages & Conversion
- Own landing page development end to end: briefing, building, and shipping pages for new offers, campaigns, and product launches for both Subscriptions and one timer.
- Continuously improve conversion across landing pages, PDPs, and the cart/checkout flow through a structured, always-on testing backlog (headlines, layout, offers, social proof, CTAs).
- Ensure tight message-match between ads, landing pages, and offers eliminating the leaks.
- Make sure every page is conversion-ready before traffic scales: working CTAs, clean mobile experience, fast load, and a single clear offer.
Marketing Calendar & Sales Planning
- Own the marketing calendar across both product lines - promotions, product launches and keep it coordinated across paid, email/SMS, creative, and website.
- Plan the offer and promotional calendar deliberately to lift sales and smooth revenue, balancing discount-driven volume against margin and subscriber LTV.
Analytics & Reporting
- Turn data into decisions: weekly read on what's working, monthly read on where to reallocate, quarterly read on strategy.
Cross-Functional Leadership
- Coordinate across paid, Organic, creative, SEO, influencer/affiliate, and product to keep messaging and offers consistent.
Why This Role Matters
This isn't a traditional marketing role. It's a growth leadership role with direct ownership of revenue across both our subscription business and our ecommerce storefront.
You'll own the metrics that move the business: customer acquisition, conversion, retention, subscriber growth, average order value, repeat purchases, and overall revenue.
How success looks
Success comes down to a simple loop - spot the opportunity, run the experiment, read the data, and improve the outcome - done consistently.
In practice, that shows up as steady new customer acquisition at a healthy, efficient cost across both the subscription business and one timer; converting one timer onto subscribers and existing customers spending more to increase repeat. It means landing pages that are conversion-ready before spend scales, a promotional calendar that lifts sales without eroding margin or LTV, and a customer-insight loop that sharpens targeting and offers over time.
You'll have real autonomy to shape promotional strategy, optimize the customer journey, prioritize the highest-impact growth initiatives, and decide where marketing investment earns the greatest return. We value speed, experimentation, and learning over bureaucracy.
Teams You'll Work With
This role sits at the centre of the funnel and coordinates across the full marketing stack:
- Paid Media - align creative with the offers and landing pages
- Creative & Design – to make sure landing pages matches with Ads
- Email/SMS & Lifecycle (CRM) - sync the promo calendar and subscription messaging across flows and campaigns.
- Organic & Social - keep messaging and offers consistent across owned channels.
- SEO - coordinate landing page and content work so paid and organic reinforce each other.
- Influencer & Affiliate - align offers, timing, and tracked links to the calendar.
- Product & Merchandising - feed customer insight into the catalog, box curation, bundles, and new launches.
- Web / Dev & Tech - ship and maintain pages, checkout, and the subscription platform.
- Customer Experience / Support - surface voice-of-customer and cancellation insight into personas and offers.
If you’re energized by solving complex growth challenges, taking ownership, and seeing your work directly influence business performance, you’ll thrive in this role.
What You Bring
- 4 to 7+ years in growth, performance, or ecommerce marketing, ideally at a DTC brand.
- Direct experience with a subscription / recurring-revenue model, you understand churn, retention curves, and LTV with acquisition.
- fluency with numbers and analytics, able to defend a budget allocation with data.
- A CRO mindset and a bias toward structured testing over guesswork.
- Hands-on experience building and maintaining landing pages (page builders / Shopify), nd improving their conversion.
- Proven ownership of a marketing/promotional calendar that drove sales.
