We are looking for a skilled PPC Specialist to manage and optimize paid advertising campaigns across multiple platforms. The candidate should have hands-on experience with Google Ads, Meta Ads, keyword research, campaign optimization, and lead generation strategies.
Responsibilities
- Create and manage PPC campaigns on Google Ads, Meta Ads, and other platforms
- Perform keyword research and competitor analysis
- Optimize campaigns to improve ROI and reduce CPC
- Monitor campaign performance and prepare reports
- Manage budgets and bidding strategies
- Track conversions using Google Analytics, Tag Manager, and Pixel setup
- A/B test ads, landing pages, and audiences
- Generate quality leads through paid campaigns
- Coordinate with the design and content team for ad creatives
- Stay updated with latest PPC and digital marketing trends
Requirements
- Experience with Google Ads and Meta Ads Manager
- Strong understanding of PPC strategies and lead generation
- Knowledge of Google Analytics, Tag Manager, and conversion tracking
- Good understanding of SEO and digital marketing concepts
- Ability to analyze campaign data and optimize performance
- Strong communication and reporting skills
- Certification in Google Ads is a plus
Preferred Skills
- Experience in lead generation campaigns
- Landing page optimization knowledge
- Budget management skills
- Knowledge of CRM tools is an advantage
Pay: ₹25,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
