We are looking for a creative and performance-driven Social Media Executive to manage and grow our presence in the USA market. The ideal candidate should understand U.S. consumer behavior, health & wellness trends, and social media algorithms while creating engaging content that drives brand awareness, community engagement, and sales.
Key Responsibilities
- Manage social media platforms including Instagram, Facebook, YouTube, LinkedIn, Pinterest, and X (Twitter) for the USA audience.
- Develop and execute monthly content calendars aligned with marketing campaigns.
- Create engaging captions tailored to American English and U.S. audiences.
- Coordinate with graphic designers and video editors for high-quality creatives.
- Publish posts, reels, stories, and short-form videos according to U.S. time zones.
- Monitor comments, messages, and community engagement while maintaining brand voice.
- Research U.S. health, nutrition, and wellness trends.
- Collaborate with influencer marketing teams for creator campaigns.
- Monitor competitors and recommend content improvements.
- Analyze campaign performance and prepare weekly/monthly reports.
- Work closely with Meta Ads and Google Ads teams to support paid campaigns.
- Ensure all content complies with platform policies and U.S. advertising guidelines.
Required Skills
- Strong understanding of Instagram, Facebook, YouTube, LinkedIn, and Pinterest.
- Excellent written communication in American English.
- Knowledge of social media algorithms and engagement strategies.
- Experience using Canva, Adobe Creative Suite, or similar design tools.
- Familiarity with scheduling tools such as Buffer, Hootsuite, Later, or Meta Business Suite.
- Understanding of social media analytics and reporting.
- Basic knowledge of AI tools such as ChatGPT, Midjourney, Canva AI, or similar is an advantage.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
- Experience handling international (USA) brands.
- Experience in D2C, eCommerce, healthcare, wellness, supplements, or nutrition brands is preferred.
Key Performance Indicators (KPIs)
- Follower growth
- Engagement rate
- Reach and impressions
- Video views and watch time
- Website traffic from social media
- Lead generation
- Conversion rate
- Community response time
- Content consistency
- Influencer campaign performance
What We Offer
- Opportunity to work on an international health & wellness brand.
- Career growth in digital marketing.
- Learning and development opportunities.
- Collaborative and innovative work environment.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
