We’re Looking for
Copywriter
Team: Marketing| Experience: 1-2 yrs | Location: Mumbai
Who We Are
Established in 2012, Hopscotch is India’s leading kids fashion brand positioned at the sweet spot of aspiration and affordability. The brand features the latest trends in kids’ fashion on its online store and has served over 30 lac parents across 1,300 Indian cities.
At Hopscotch, we take ownership, think like founders, and work as a united team. We value respect, empathy, and transparency, while driving innovation and customer-centricity in everything we do.
What we are looking for
At Hopscotch, we’re looking for a copywriter who can make people click, scroll, shop, smile, and occasionally say “okay wow that’s clever.”If you’ve written everything from push notifications to punchy campaign lines, know the difference between “good copy” and “copy that converts,” and can switch between playful, emotional, witty, and trend-first depending on the brief — keep reading.
You Will Be Responsible For
Write copy across marketing channels:
- Push notifications
- App & website copy
- Emailers
- Meta ads & performance creatives
- Video scripts & ad copy
- Campaign taglines & brand comms
- Work closely with the brand team to crack campaign concepts and communication routes
- Jump on trends, internet culture, Gen Alpha lingo, and social conversations fast
- Help shape the voice of the brand across platforms
What Skills & Experience You’ll Bring
- 1-2 years of experience in copywriting/content/brand marketing
- Someone who can write both:
- sharp performance copy and
- emotionally engaging brand copy
- Strong understanding of digital-first communication
- A naturally curious brain that notices trends, phrases, memes, and cultural shifts
- Good understanding of fashion, trends, styling language, and what makes fashion communication exciting
Why Work With Us
- Work with the brightest minds – Collaborate with passionate, talented people who challenge and inspire you every day.Access to approachable leaders – Our open-door culture means you’re always heard, supported, and encouraged to share ideas.
- Own your work – Experience true autonomy with no micromanagement; your ideas and execution drive the outcomes.See your impact – Contribute meaningfully to projects and business decisions that shape the company’s future.
- Grow in a dynamic environment – Learn fast, innovate freely, and continuously build new skills in a fast-moving organization.
- Enjoy balance and flexibility – We believe in recognition, collaboration, and the freedom to work in ways that bring out your best
Pay: ₹40,000.00 - ₹46,685.06 per month
Benefits:
- Paid time off
- Provident Fund
Work Location: In person
