Job Title: Sales Executive
Department: Sales & Marketing
Location: Ernakulam
Reporting To: Sales Manager / Director
1. Role Summary
The Sales Executive will be responsible for driving sales growth in the assigned territory, building strong relationships with retail partners/distributors, and ensuring effective visibility of our products in the market. This role involves regular market visits, new outlet acquisition, and achieving monthly sales and collection targets.
2. Key Responsibilities
Sales & Revenue Generation
- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Generate new business by adding retail outlets, wholesalers, and distributors.
- Upsell and cross-sell the full product range to existing customers.
Market Visits & Coverage
- Visit outlets as per beat plan/route plan and ensure adequate coverage.
- Take orders, follow up for repeat orders, and ensure product availability.
- Ensure proper stock rotation at outlet level (FIFO) to minimize expiries and damages.
Distributor & Retailer Management
- Coordinate with distributors for timely supply of goods to retailers.
- Ensure adequate distributor stock levels as per sales trend.
- Follow up on payments and collections as per company credit policy.
Merchandising & Visibility
- Ensure products are displayed as per company guidelines (shelf space, racks, POSM, etc.).
- Execute in-store promotions, offers, and sampling activities when required.
- Report competitor activities, pricing, and schemes from the market.
Reporting & Documentation
- Maintain daily visit reports (DVR), order details, and collection reports.
- Share sales forecasts, primary/secondary sales data, and market feedback.
- Support in preparing sales presentations, proposals, and basic MIS as required.
Customer Relationship Management
- Build and maintain strong, long-term relationships with retailers, distributors, and key accounts.
- Handle and resolve retailer/distributor complaints in coordination with the internal team.
- Educate customers about new products, schemes, and product benefits.
3. Qualifications & Experience
- Education:
- Graduate in any discipline (preferred: BBA, B.Com, MBA/PGDM in Marketing will be an added advantage).
- Experience:
- 1–2 years of experience in field sales.
- Experience in FMCG / Food & Beverages industry preferred (snacks, groceries, beverages, or similar).
- Freshers with strong passion for sales and good communication skills may also be considered.
4. Key Skills & Competencies
- Strong communication and interpersonal skills.
- Negotiation and convincing ability.
- Basic understanding of FMCG distribution (retail, wholesale, distributors, modern trade – as applicable).
- Target-oriented with a strong drive for results.
- Ability to plan and prioritize daily market visits.
- Basic computer skills (MS Excel, WhatsApp, email reporting, sales apps).
- Fluency in Malayalam and basic English/Hindi.
- Two-wheeler with valid driving licence required.
5. Personal Attributes
- Self-motivated and proactive.
- Discipline in reporting and field work.
- Positive attitude and willingness to learn.
- Ability to work independently and as part of a small, growing team.
6. Compensation & Benefits
- Salary: ₹15000 to ₹20000 per month(based on experience).
- Incentives: Performance-based incentives/commission on achieving targets.
- Other Benefits: Travel allowance, and other benefits as per company policy.
Job Type: Full-time
Pay: ₹18,000.00 - ₹22,000.00 per month
Ability to commute/relocate:
- Aluva, Kerala (Aluva): Reliably commute or planning to relocate before starting work (Preferred)
Education:
License/Certification:
- Driving Licence (Preferred)
Work Location: In person
