Work experience required is 3-5 years.
The key skill is to be strong in terms of brand strategy. Also:
- Liaising with clients to identify specific business problems and develop ideas
- Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
- Gaining a comprehensive context for advertising strategies by analysing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share
- Finding an 'angle' on a specific product or service on which to base an advertising campaign
- Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
- Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived
- Meeting the client to learn the background of the brand and advising on possible approaches to the target market.
- Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
- Presenting conclusions and ideas to clients and other agency staff
- Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign
