ROLE OVERVIEW
Every week, new products arrive on FableRoom's website. Handwoven rugs from workshops in Badohi that have been perfecting the craft for generations. Furniture from Jodhpur built to outlast the trend cycle. Home fragrance, wellness products, and lifestyle pieces that have a provenance story.
This role exists because just listing these for our customers to discover isn’t nearly good enough. And we know it.
We're expanding beyond home into multiple lifestyle categories, each one adding a new chapter in the FableRoom story. Every launch is an opportunity to prove again that beautiful, ethically made things don't have to cost what high street brands charge for them. But opportunity unrealised is just stock. The Category Brand Manager turns it into something customers remember.
What others see as new listings, you see as curated collections. With stories to be told, PDPs with the best cx to be constructed, A+ content to be thoughtfully designed, and marketing moments waiting to be activated. You'll own how every new category, sub-category, and collection lands with our customer - from the planning session months in advance to the day it goes live and sells. This is a high-ownership role sitting at the intersection of brand, commercial performance, and customer experience, and it's one of the most consequential hires we'll make this year.
KEY RESPONSIBILITIES
Launch Strategy and Planning
- Own the new launch calendar: working 8 to 12 weeks ahead across all current and future FableRoom categories and geographies, planning activation, creative, and channel moments for every significant launch.
- Define how each launch should feel, what story it tells, and which customer insight it is built on. From a handwoven rug collection to a new wellness or home fragrance range entering the market for the first time.
- Write launch briefs and partner closely to align creative, CRO, lifecycle, and paid media teams around a single narrative before a single asset is made. No one should be guessing what the launch is trying to do.
- Build FableRoom's launch playbook from scratch. There isn't one yet. That's the brief.
Category P&L Ownership
- Own the commercial performance of each category, tracking revenue, margin, sell-through, and return rates at category and collection level.
- Use commercial data to prioritise launches, shape promotional mechanics, and identify where activation investment will move the needle versus where it won't.
- Partner with the Inventory & Pricing Manager to ensure launch timing, pricing, and stock depth are planned together, not discovered after the fact.
- Feed performance back into future selection decisions, so that what sells, and what the customer responds to, shapes what we bring to market next.
Channel Activation
- Brief paid media on launch moments, seasonal campaigns, and collection-specific angles, providing the narrative and commercial context that makes performance campaigns sharper, not just louder.
- Brief lifecycle on launch comms, from pre-launch teaser emails to post-purchase storytelling that builds category loyalty and repeat purchase in a brand new category.
- Work with CRO on collection pages, landing pages, and on-site merchandising so that the customer experience matches the story being told in every other channel.
- Think in integrated calendar terms -when paid, organic, email, and on-site all show up for the same launch at the same time, that's what a FableRoom launch should feel like.
Commercial Mechanics
- Design launch offers, introductory bundles, cross-selling recommendations, and gifting sets that drive basket depth and category trial with clear margin guardrails.
- Build promotional mechanics that feel considered. FableRoom's price advantage is structural, not promotional, and every offer should reinforce that.
- Identify cross-category opportunities as the lifestyle range expands. A customer who bought a rug should know about the home fragrance; a customer who bought a throw should be introduced to the wellness range.
WHAT WE'RE LOOKING FOR
Non-negotiable
- 3 to 5 years in a category management, brand, or product marketing role at a D2C brand in home, lifestyle, fashion, or an adjacent visually driven category. You should've done this specific job, not something adjacent to it.
- Experience launching new categories and managing existing ones. You know how to position something unfamiliar to a customer who trusts the brand but hasn't bought this type of product from them before.
- You have built and owned multi-channel launch plans end-to-end. Not contributed to them, owned them. You know what a good launch looks like from twelve weeks out.
- You're commercially minded. Revenue, margin, and sell-through are levers you pull, not metrics someone else reports back to you. You're comfortable working at a P&L, even if you haven't formally owned one entirely before.
- You understand what makes a product launch land with a customer, and it bothers you, genuinely, when brands reduce it to a website listing.
Strongly preferred
- Prior exposure to artisan, craft, or provenance-led categories- you understand how to make maker stories and origin narratives commercially useful, not just editorially nice.
- Familiarity with D2C tools such as Shopify, Klaviyo, or equivalent, and comfortable reading on-site and campaign performance data without needing an analyst to translate it.
- Experience briefing visual content for launches where you know what to ask for, what good looks like, and how to give feedback that makes a creative's work better.
- Experience at a founder-led or early-stage brand where you shaped launch strategy from scratch, not just inherited a playbook that someone else built.
Pay: ₹1,000,000.00 - ₹2,000,000.00 per year
Application Question(s):
- Have you worked in D2C industry?
Language:
Work Location: In person
