Vyapar is one of India's leading business management platforms for SMEs, enabling millions of businesses to manage billing, accounting, inventory, GST compliance, payments, and business operations. We are building products that simplify business for Indian entrepreneurs and are looking for a data-driven SEO leader to accelerate our organic growth.
We are looking for a highly analytical and execution-focused Lead SEO to own and scale Vyapar's organic growth across web properties. The ideal candidate should have experience driving high-volume organic traffic, leading technical SEO initiatives, managing content strategy, and working closely with Product, Engineering, Content, and Marketing teams.
The role requires someone who can combine strategic thinking with hands-on execution while mentoring a growing SEO team.
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Own the overall SEO strategy for Vyapar across product pages, blogs, landing pages, and multilingual content.
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Drive growth in organic traffic, keyword rankings, impressions, and conversions.
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Lead Technical SEO initiatives including crawling, indexing, Core Web Vitals, structured data, schema implementation, XML sitemaps, robots.txt, canonicalization, and site architecture.
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Conduct keyword research and identify high-impact opportunities aligned with business goals.
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Build and execute topical authority strategies across accounting, GST, invoicing, inventory management, and MSME-related content.
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Collaborate with Product Managers and Engineering teams to implement SEO recommendations.
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Work closely with Content teams to optimize existing pages and create SEO-first content.
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Develop backlink acquisition and digital PR strategies to improve domain authority.
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Monitor website health using SEO tools and resolve indexing or crawling issues proactively.
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Track SEO KPIs and prepare monthly performance reports with actionable insights.
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Lead SEO experiments and A/B testing to improve rankings and conversion rates.
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Stay updated with Google algorithm updates and implement recovery or optimization plans.
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Mentor and develop SEO Specialists and Content teams.
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6–10 years of SEO experience with consumer internet or SaaS companies.
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Proven experience scaling websites with millions of monthly organic visitors.
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Strong understanding of Technical SEO.
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Expertise in On-page and Off-page SEO.
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Strong knowledge of Core Web Vitals.
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Experience with JavaScript SEO.
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Excellent understanding of Google Search Console.
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Strong analytical skills using GA4.
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Experience with Ahrefs, SEMrush, Screaming Frog, Sitebulb, or similar tools.
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Strong understanding of content optimization and topical authority.
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Experience working with Product and Engineering teams.
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Excellent Excel/Google Sheets skills.
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Strong stakeholder management skills.
