Job Title: Influencer Marketing Executive
Experience: 2-5 Yrs
Job Location: M.G, Road, Agra
Employment Type: Full Time
Job Description:
Oswaal Books Learning Pvt. Ltd. is a dynamic and innovative publishing company that is looking for an creative Influencer Marketing Executive to join our team. As a specialist in Marketing field, we strive to engage with our audience in unique and effective ways, and influencer marketing plays a crucial role in our strategy.
Key Responsibilities:
-
Research and identify relevant influencers across various social media platforms.
-
Develop and execute influencer marketing campaigns to meet brand objectives.
-
Cultivate and maintain strong relationships with influencers, negotiating partnerships and contracts.
-
Coordinate and manage influencer content creation and distribution.
-
Monitor and analyze campaign performance metrics to optimize strategies and ROI.
-
Stay updated on industry trends and best practices in influencer marketing.
-
Collaborate with internal teams to integrate influencer marketing into overall marketing strategies.
-
Ensure compliance with FTC guidelines and brand guidelines in all influencer collaborations.
Qualifications:
-
Bachelor's degree in Marketing, Communications, or related field.
-
Proven experience in influencer marketing or social media management, preferably in a similar industry.
-
Strong understanding of social media platforms and their respective audiences.
-
Excellent communication and negotiation skills.
-
Ability to think creatively and strategically to ideate compelling campaigns.
-
Detail-oriented with strong organizational and project management skills.
-
Proficient in analytics tools to track and measure campaign performance.
-
Familiarity with influencer marketing platforms and tools is a plus.
