We are looking for a highly analytical and results-driven Performance Ads Specialist to manage and optimise paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have proven experience in generating high-quality leads, increasing ROAS, and scaling campaigns through data-driven decision-making.
Key Responsibilities
- Plan, launch, manage, and optimise Facebook, Instagram, and Google Ads campaigns.
- Develop campaign strategies based on business goals and target audiences.
- Conduct audience research, competitor analysis, and keyword research.
- Set up and manage conversion tracking using Meta Pixel, Google Tag Manager, and Google Analytics (GA4).
- Monitor campaign performance and continuously optimise for CPL, CPA, ROAS, CTR, CPC, and conversion rate.
- Create A/B tests for ad creatives, copy, landing pages, and audiences.
- Manage campaign budgets efficiently to maximise return on ad spend.
- Build remarketing and lookalike audience campaigns.
- Work closely with the design, content, and development teams to improve campaign performance.
- Analyse data and prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest advertising platform updates, AI-powered campaign features, and industry best practices.
- Identify opportunities to scale successful campaigns while maintaining profitability.
Required Skills
- Strong hands-on experience with:
- Meta Ads Manager (Facebook & Instagram Ads)
- Google Ads (Search, Display, Performance Max, YouTube)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel & Conversion API
- Strong understanding of campaign structure, bidding strategies, attribution models, and audience segmentation.
- Experience with lead generation, e-commerce, and service-based campaigns.
- Ability to interpret campaign data and make optimisation decisions independently.
- Excellent analytical, communication, and problem-solving skills.
- Experience using AI tools such as ChatGPT, Gemini, Claude, or similar for ad copy, research, and campaign optimisation is preferred.
Pay: From ₹22,369.74 per month
Work Location: In person
