Job Title: Marketing Executive – Round Bar Products
Location: Mumbai, India
Industry: Steel & Metal Manufacturing / Industrial Goods
Department: Marketing & Sales
Reporting To: Marketing Manager
Experience Level: 2–4 Years
Employment Type: Full-Time
Job Overview:
We are looking for a proactive and ambitious Marketing Executive to drive the marketing initiatives for our round bar product segment across India. This role demands a strong understanding of the Indian steel market, customer requirements in sectors like construction, infrastructure, fabrication, and manufacturing, and the ability to generate demand through strategic marketing efforts.
Key Responsibilities:
- Market Research & Analysis: Identify trends, pricing dynamics, and demand patterns for round bars in the Indian market. Understand competitor strategies and customer pain points.
- Marketing Strategy & Execution: Plan and implement region-specific marketing campaigns (print, digital, BTL) to increase brand visibility and drive enquiries.
- Lead Generation & Sales Support: Work closely with the sales team to generate qualified leads and create targeted marketing materials (product brochures, technical sheets, presentations).
- Channel Partner Engagement: Support dealer/distributor engagement programs and ensure product visibility at trade counters.
- Event Participation: Coordinate participation in industry trade fairs, exhibitions (e.g., India Steel Expo, Metal India), and buyer-seller meets.
- Digital & Content Marketing: Manage digital marketing campaigns (SEO, social media, email) related to round bar promotions; develop region-specific content.
- Reporting & Performance Tracking: Monitor KPIs such as lead conversion, campaign ROI, dealer engagement, and market share growth.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Business Administration, Mechanical Engineering, or related field
- 2–4 years of experience in marketing/sales in the steel or metal industry (experience with round bars, rebars, rods, or related products is highly preferred)
- Strong communication, negotiation, and presentation skills
- Knowledge of MS Round Bars, TMT Bars, Bright Bars, or Alloy Steel products
- Familiarity with regional markets and customer segments (contractors, builders, fabricators, OEMs)
- Proficiency in marketing tools such as MS Office, and digital marketing platforms
- Willingness to travel across regions for dealer visits, trade shows, and client meetings
Preferred Experience:
- Experience in industrial B2B marketing or with steel manufacturers or stockists
- Understanding of steel grades, IS standards, and quality parameters
We Offer:
- Competitive salary with incentives and performance bonuses
- Training and career development opportunities in a growing organization
- Supportive and growth-oriented work environment
- Exposure to major infrastructure and industrial clients across India
Job Type: Full-time
Pay: ₹30,000.00 - ₹45,000.00 per month
Benefits:
Ability to commute/relocate:
- Prabhadevi, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Work Location: In person
