Job Title: Paid Ads Associate
Location: India
Employment Type: Full-Time
Department: Digital Marketing
About the Role
We are looking for a data-driven and results-oriented Paid Ads Associate to manage and optimize online advertising campaigns across multiple digital platforms. The ideal candidate should have hands-on experience with paid advertising, audience targeting, campaign optimization, and performance analytics to generate quality leads and maximize ROI.
Key Responsibilities
- Plan, create, and manage paid advertising campaigns on:
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- YouTube Ads
- Monitor campaign performance and optimize for maximum ROI.
- Conduct keyword research, audience targeting, and competitor analysis.
- Manage advertising budgets and bid strategies effectively.
- Generate leads, increase website traffic, and improve conversion rates.
- Create and test ad copies, creatives, and landing page recommendations.
- Track campaign metrics and prepare performance reports.
- Implement A/B testing to improve ad performance.
- Collaborate with content, design, and marketing teams to develop high-performing campaigns.
- Stay updated with the latest digital advertising trends and platform updates.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1-3 years of experience in Paid Advertising or Performance Marketing.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Strong understanding of PPC, CPC, CPA, ROAS, and Conversion Tracking.
- Experience with Google Analytics, Google Tag Manager, and reporting tools.
- Proficiency in Microsoft Excel and data analysis.
- Strong analytical and problem-solving skills.
Mandatory Skills
✅ Google Ads Campaign Management
✅ Facebook & Instagram Ads
✅ Lead Generation Campaigns
✅ Conversion Tracking & Analytics
✅ Budget Management
✅ Audience Targeting & Retargeting
✅ Performance Marketing
Preferred Skills
- Experience with LinkedIn Ads and YouTube Ads.
- Knowledge of SEO and Landing Page Optimization.
- Familiarity with CRM platforms and marketing automation tools.
- Experience in E-commerce or B2B lead generation campaigns.
Key Competencies
- Analytical Thinking
- Attention to Detail
- Campaign Optimization
- Data Interpretation
- Communication Skills
- Time Management
- Problem Solving
- Team Collaboration
Experience Required
1-3 Years (Preferred)
What We Offer
- Competitive salary package.
- Performance-based incentives.
- Career growth opportunities.
- Learning and certification support.
- Dynamic and collaborative work environment.
Location: India
Employment Type: Full-Time
Experience Level: Junior to Mid-Level
Reporting To: Digital Marketing Manager / Performance Marketing Manager
Mandatory Requirement
Candidates must have hands-on experience managing paid advertising campaigns on Google Ads and Meta (Facebook & Instagram) platforms and a strong understanding of performance marketing metrics and lead generation strategies.
Pay: ₹299,976.03 - ₹1,417,520.66 per year
Benefits:
- Leave encashment
- Paid time off
- Work from home
Work Location: Remote
