City Marketing & Growth Lead (Execution, Field Ops)
Location: Hyderabad (On-Field)
Timings: 10 AM - 7 PM (Monday to Saturday)
Experience: 3–6 Years
CTC: ₹6L – ₹8L + Performance Bonus
Industry Preference: Quick Commerce / Consumer Internet / D2C
About the Role
We are looking for a high-energy, execution-focused City Marketing & Growth Lead to drive hyperlocal growth, offline activations, and demand generation.
This is a hands-on role for someone who thrives in fast-paced environments and can translate strategy into real-world execution that drives installs, orders, and engagement.
About the Company
We are a fast-growing consumer commerce startup for fashion building a hyperlocal, on-demand platform designed to redefine how users discover, shop, and engage with curated products in their city.
Our mission is to create India’s No.1 Quick Commerce Platform for Fashion seamlessly bridging between local brands, boutiques, and consumers, enabling faster access, better discovery, and a more engaging shopping experience.
Our Culture
We’re a high-ownership, execution-first team that thrives on turning ideas into action, fast. We value builders over planners, people who enjoy rolling up their sleeves and making things happen on the ground. Our culture is fast-paced, experimental, and rooted in a 0 → 1 mindset where learning by doing is key. Every team member plays a direct role in shaping growth and outcomes. This isn’t a conventional setup—it’s a space for ambitious, high-energy operators who want to hustle, build, and create real impact.
Key Responsibilities
City-Level Growth Ownership
- Own end-to-end growth metrics for the city:
- App downloads
- First-time orders
- Repeat usage
- Identify high-potential micro-markets and drive targeted campaigns
On-Ground Marketing & Activations
- Plan and execute:
- Mall activations, pop-ups, college campaigns, society events
- Build high-visibility brand presence across the city
- Drive offline-to-online user acquisition
Partnerships & Alliances
- Build partnerships with:
- Cafes, salons, gyms, boutiques, and local businesses
- Execute co-branded campaigns and cross-promotions
Influencer & Community Marketing
- Identify and manage local influencers & micro-creators
- Execute city-specific influencer campaigns
- Build strong community engagement loops
Campaign Strategy & Innovation
- Conceptualize and execute:
- Viral marketing ideas
- Experiential campaigns
- City-specific brand initiatives
Performance Tracking & Optimization
- Track campaign performance and optimize for:
- CAC (Customer Acquisition Cost)
- ROI on activations
- Area-wise performance insights
Requirements
- 3–6 years of experience in growth, marketing, or city operations
- Prior experience in quick commerce, food delivery, or consumer startups preferred
- Strong execution and problem-solving mindset
- Deep understanding of local market dynamics
- Comfortable with fieldwork and high ownership roles
What We’re Looking For
- Someone with progressive and hustler mindset
- Action-oriented, not presentation-driven
- Ability to build from 0 to 1 in a city
Why Join Us
- Opportunity to build and scale a city/business from the ground up
- Work directly on core growth and revenue metrics
- High ownership and fast learning environment
- Be part of a foundational (Pilot) team shaping the company’s trajectory
Pay: ₹40,000.44 - ₹70,000.74 per month
Work Location: On the road
