Role Overview:
We are looking for a creative and detail-oriented Content Writer to develop compelling, brand-aligned marketing, product, and digital content. This role will play a key part in shaping the company’s voice across platforms and ensuring consistent messaging that drives engagement, awareness, and conversions.
The ideal candidate has strong storytelling skills, understands digital marketing dynamics, and can translate product features into meaningful customer benefit
Key Responsibilities:
1. Brand Content Development:
- Create clear, engaging, and consistent brand messaging across all platforms.
- Develop brand narratives, taglines, and campaign copy aligned with marketing strategy.
- Ensure tone of voice consistency across communications.
2. Marketing & Campaign Content:
- Write content for digital campaigns, advertisements, brochures, flyers, and promotional materials.
- Develop email marketing copy, landing pages, and performance marketing content.
- Collaborate with design and marketing teams to deliver integrated campaigns.
3. Product Content:
- Write product descriptions, feature highlights, and technical-to-consumer translations.
- Develop website product pages and e-commerce content.
- Support product launches with compelling storytelling and positioning.
4. Digital & Social Media Content:
- Create engaging social media posts, captions, and short-form content.
- Develop blog articles, SEO-friendly website content, and thought leadership pieces.
- Monitor content performance and optimise based on engagement insights.
5. Content Strategy & Optimisation:
- Assist in content calendar planning and execution.
- Conduct keyword research to support SEO initiatives.
- Ensure all content aligns with brand guidelines and marketing objectives.
Qualifications & Experience:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 2–5 years of experience in content writing, copywriting, or digital marketing.
- Strong portfolio showcasing brand, marketing, and product content.
- Understanding of SEO principles and digital marketing channels.
- Excellent writing, editing, and proofreading skills.
- Ability to adapt tone for different audiences and platforms.
Key Competencies:
- Creative Thinking & Storytelling
- Brand Alignment & Voice Consistency
- SEO & Digital Content Knowledge
- Attention to Detail
- Collaboration & Communication
- Time Management & Deadline Adherence
Pay: ₹40,000.00 - ₹70,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
