Job Description – Sales Manager (Industrial Capital Products)Position
Sales Manager – Industrial Capital Products
Department
Sales & Business Development
Location
Pune (Travel across assigned territory)
Reporting To
Director
Experience
8–15 years in Industrial Capital Equipment / Engineering Products / B2B Industrial Sales.
Qualification
- B.E./B.Tech (Mechanical, Electrical, Industrial or equivalent)
Job Summary
The Sales Manager will be responsible for driving sales growth of industrial capital products by developing new business opportunities, managing key customer accounts, and achieving revenue targets. The role involves consultative selling, technical presentations, techno-commercial negotiations, and coordination with engineering, service, and operations teams throughout the sales cycle. Industrial capital equipment sales typically involve long sales cycles, multiple decision-makers, and solution-based selling.
Key ResponsibilitiesBusiness Development
- Identify and develop new customers in manufacturing, automotive, engineering, pharmaceuticals, food processing, FMCG, steel, cement, and other industrial sectors.
- Generate new enquiries through customer visits, networking, consultants, OEMs, and channel partners.
- Build and maintain a healthy sales pipeline.
Sales & Account Management
- Achieve monthly, quarterly, and annual sales targets.
- Prepare technical and commercial proposals.
- Conduct product demonstrations and customer presentations.
- Handle techno-commercial negotiations and close orders.
- Manage key customer relationships and ensure repeat business.
Market Development
- Analyze market trends and competitor activities.
- Identify new applications and business opportunities.
- Develop strategic plans for territory growth.
Project Coordination
- Coordinate with engineering, service, logistics, and finance teams for smooth project execution.
- Monitor order execution until installation and commissioning.
- Ensure timely payment collection from customers.
Customer Relationship Management
- Maintain CRM records and sales forecasts.
- Conduct regular customer visits.
- Resolve customer concerns promptly.
- Build long-term relationships with decision-makers.
Reporting
- Submit weekly sales reports.
- Maintain sales forecasts and opportunity pipelines.
- Prepare monthly business review presentations.
Required Skills
- Strong B2B industrial sales experience
- Technical aptitude for industrial equipment
- Excellent negotiation and presentation skills
- Knowledge of tendering and project sales
- CRM proficiency
- Commercial and financial understanding
- Team management and leadership
- Strong communication and relationship-building skills
Preferred Industry Experience
- Air Compressors
- Industrial Capital Equipment
- Industrial Automation
- Material Handling Equipment
- Pumps
- Blowers
- Process Equipment
- Machine Tools
- Industrial Machinery
Key Performance Indicators (KPIs)
- Sales Revenue Achievement
- Gross Margin
- Order Booking
- New Customer Acquisition
- Sales Pipeline Value
- Conversion Ratio
- Collection Efficiency
- Customer Retention
- Forecast Accuracy
- Territory Growth
Travel Requirement
- 60–70% travel within the assigned territory.
Compensation
- Fixed Salary: ₹6–8 LPA (or as per company policy)
- Attractive Performance Incentives
- Travel Allowance
- Mobile Reimbursement
- Medical Insurance
Preferred Candidate Profile
- Proven track record in industrial capital equipment sales.
- Strong network with manufacturing industries.
- Experience handling large-value capital equipment sales.
- Self-motivated, target-oriented, and willing to travel extensively.
- Excellent problem-solving and customer relationship management skills.
Pay: ₹14,216.95 - ₹57,125.88 per month
Benefits:
Work Location: In person
