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We run multiple local, lead-driven brands — Veloria Grand (premium banquets), Billion Events, Olive Hotels, Nestive (residential), PropertyPlush Commercial. We want one person to own everything that happens on Meta, Google, and our social feeds — both the paid acquisition and the organic brand-building — across all brands.
These two belong together. Your organic content builds the brand desire; your paid spend captures and scales the demand; your reels feed your retargeting; your best-performing posts become your best-performing ads. Run as one system, they compound. That's the role.
Paid on a low fixed base plus an uncapped bonus tied to qualified leads, bookings, and ROAS. If you can make a rupee and a reel work harder than the next person, you'll out-earn a flat senior salary. If you need a big guaranteed number regardless of outcome, this isn't your role.
What you're measured on (equally)
- Qualified leads & bookings — enquiries our sales team can actually work, from paid and organic combined.
- Cost per qualified lead / ROAS — paid spend tied to real revenue, by brand.
- Social growth & engagement — on-brand audience growth that feeds the funnel, not bought numbers.
Baselines set in week one, reviewed monthly, bonus structured against them.
What you'll own end-to-end
Paid acquisition. Google (Search, Performance Max, Demand Gen) and Meta (prospecting + retargeting), with channel mix decided per brand by where the intent lives — a banquet enquiry and a rental lead don't live in the same place. Account build, audience and keyword strategy, bidding, budget allocation across brands, and ruthless negative-keyword/placement hygiene so our own brands don't bid against each other.
Conversion tracking — non-negotiable. Proper GA4, Google Ads, and Meta pixel/CAPI setup with call tracking and lead attribution wired correctly. If you can't tie spend to a booking, you can't optimize it — and we won't trust a number you can't prove.
Organic social. Distinct voice per brand — Veloria Grand premium, warm, aspirational; Billion Events capable and results-driven; Olive and Nestive their own tones. Content calendars, content pillars, and shoot briefs. You direct what gets made — reels, carousels, venue showcases, event recaps, testimonials.
Reels & short-form — the growth and ad engine. Short-form is how local venues and hotels get discovered now, and your best organic reels become your cheapest-performing ads. You'll own a consistent reels output and know hooks, trends, and formats that travel.
Creative & landing direction. You won't necessarily design everything, but you'll direct what converts — ad creative, hooks, offers, landing page structure, and the organic content that feeds it. Ideally hands-on with Canva/CapCut.
Community & enquiry handling. Comments and DMs — responsive, on-brand, routed to sales the moment someone's ready. Social leads die unanswered; you won't let them.
Reporting. One weekly dashboard across paid and organic, leading with leads, bookings, CPL/ROAS, and growth — tied to revenue, by brand.
What we're looking for
- 3+ years hands-on across both paid and social, with provable results — ad account CPL/ROAS figures, handles you've grown, content that performed. Evidence on screen, not adjectives. Claims without proof are ignored.
- Genuinely strong on Meta and Google paid and organic content — this role needs both halves working, not one carrying the other.
- Real fluency with conversion tracking — GA4, Google Ads, Meta Events Manager, pixel/CAPI, call tracking.
- A genuine eye for premium, aspirational visual content — our brands lean luxury and have to look the part.
- Strong short-form / reels instinct: hooks, pacing, trends, formats that convert organically and as ads.
- Self-driven; owns the budget, the calendar, and the number with minimal oversight.
- Bonus: hospitality / events / real estate lead-gen, landing page/CRO, WhatsApp and lead-form ad flows, influencer/UGC coordination, video editing.
Pay: ₹50,000.00 - ₹80,000.00 per month
Work Location: In person
