About the Role
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Own the complete social presence of Amalfa and Being Alpha by leading strategy,
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storytelling, content creation, production, publishing, community building and analytics.
Core Responsibilities
Social media strategy, founder content planning, content calendars, community
management, campaign planning, creative direction, analytics, reporting and trend
research.
Content Creation (Primary Responsibility)
Pre-production: ideas, scripts, hooks, captions, mood boards, shot lists and planning.
Production: shoot high-quality content, direct founders/models, capture BTS and create
multiple formats from every shoot.
Post-production: edit reels, add subtitles and graphics, create Canva assets and
maintain brand consistency.
Platform Adaptation: Repurpose every shoot into Reels, Stories, Carousels, Pinterest
Pins, LinkedIn Posts, YouTube Shorts and long-form videos where appropriate.
Skills Required
Storytelling, copywriting, script writing, videography, photography basics, branding,
community building, Canva, CapCut, AI tools, Meta Business Suite, Pinterest Analytics,
YouTube Studio, Google Sheets and Notion.
Weekly Deliverables
Maintain the content calendar, publish planned content, execute founder shoots,
manage the community, submit analytics, generate at least 10 new ideas weekly,
conduct 3–5 shoot sessions, repurpose every shoot into multiple assets and maintain a
30-day content bank.
Success Metrics
Consistent publishing, increasing engagement, organic growth, community
responsiveness, improved watch time, timely campaigns and strong creative quality.
Ideal Candidate
A proactive storyteller who thinks like a brand builder, enjoys creating content and
takes ownership from idea to execution
