Brand Collaborations Manager
Location: Bengaluru
Company: BLR Brewing Co.
About the Role
BLR Brewing Co. is looking for a creative, well-connected and highly driven Brand Collaborations Manager to build meaningful collaborations with brands, communities, creators and businesses.
The role will focus on identifying opportunities where two brands can come together to create unique experiences, reach new audiences and generate mutual value. These collaborations may include events, campaigns, product collaborations, community initiatives, customer offers and co-marketing opportunities.
The ideal candidate should understand brands, consumer behaviour, marketing and relationship building, while also being proactive in identifying opportunities and converting ideas into successful collaborations.
Key Responsibilities
Identify Collaboration Opportunities
* Research and identify brands, communities and businesses that align with BLR Brewing Co.
* Develop collaboration opportunities across lifestyle, fashion, fitness, automobiles, travel, technology, food, beverages, entertainment and other relevant categories.
* Stay updated with new brands, trends and cultural opportunities.
Build Brand Relationships
* Reach out to brand founders, marketing teams, agencies and decision-makers.
* Build and maintain strong relationships with potential collaboration partners.
* Develop a strong network within Bengaluru’s brand, lifestyle and marketing ecosystem.
Develop Creative Collaborations
* Conceptualise unique collaborations that create value for both brands.
* Develop ideas for:
* Co-branded events
* Community events
* Product collaborations
* Cross-promotions
* Customer acquisition campaigns
* Social media collaborations
* Influencer and creator collaborations
* Pop-ups and experiences
* Brand launches and showcases
Partnership Execution
* Work with internal marketing, events and operations teams to execute collaborations.
* Clearly define responsibilities and deliverables for both partners.
* Ensure collaborations are executed smoothly and professionally.
* Manage partner communication throughout the collaboration.
Campaign & Relationship Management
* Track the performance and outcomes of every collaboration.
* Prepare post-campaign reports and key learnings.
* Maintain relationships with successful partners for future collaborations.
* Identify opportunities to scale successful collaborations across multiple BLR Brewing Co. locations.
Strategic Growth
* Build a strong annual pipeline and calendar of potential collaborations.
* Develop repeatable collaboration formats that can be scaled across outlets.
* Identify partnerships that can help BLR Brewing Co. access new customer segments and communities.
Requirements
* 3–6 years of experience in brand partnerships, collaborations, marketing, events, community building or business development.
* Strong understanding of brand marketing and consumer engagement.
* Excellent networking and relationship-building skills.
* Creative thinking with the ability to turn ideas into actionable campaigns.
* Strong communication, presentation and negotiation skills.
* Experience working with lifestyle, hospitality, entertainment, events or consumer brands is preferred.
* Strong knowledge of Bengaluru’s lifestyle, food, entertainment and brand ecosystem is an advantage.
Key Performance Indicators
* Number of meaningful collaborations executed
* Number of new brands and communities onboarded
* Customer reach generated through collaborations
* New customer acquisition
* Social media reach and engagement
* Footfall generated through collaborative events
* Repeat collaborations with partners
* Overall business and marketing impact
What We’re Looking For
We are looking for someone who is naturally curious, well-connected and constantly thinking:
“Which brand should we collaborate with next, and what can we create together?”
This person should be able to independently discover opportunities, build relationships, develop creative ideas and bring collaborations from the first conversation to successful execution.
Why Join BLR Brewing Co.?
BLR Brewing Co. is building some of Bengaluru’s most exciting hospitality destinations. As we continue to grow, collaborations will play an important role in connecting the brand with new audiences, communities and experiences.
This role offers the opportunity to work with exciting brands and help create collaborations that people genuinely want to experience and talk about.
How to Apply ?
Interested candidates can send their updated resume to [email protected]
Pay: ₹50,000.00 - ₹60,000.00 per month
Work Location: In person
