At Tangerine, we believe jewellery is more than an accessory—it’s a story rooted in Indian craftsmanship, reimagined for today. We’re looking for a Brand & Creative Strategist who can help shape how that story is told across every touchpoint.
Requirements:
* Own Tangerine’s creative direction and ensure it is consistently reflected across all channels.
* Develop creative and content strategies that help the brand stand out in a crowded market.
* Build long-term campaign concepts around launches, festivals, collections and key brand moments.
* Conceptualize campaign shoots, collection shoots, lookbooks and visual narratives from idea to execution.
* Create moodboards, references and creative briefs for photographers, stylists, designers and content creators.
* Ensure consistency in brand language, visual identity, storytelling and overall customer experience.
* Stay ahead of fashion, jewellery, design and cultural trends, translating insights into fresh creative ideas.
* Work closely with the marketing, design and content teams to execute campaigns seamlessly.
* Brainstorm innovative collaborations, activations and content formats that build brand recall.
* Guide the creative direction of digital content, website, packaging and other brand assets.
* Continuously evaluate what is working and refine the brand strategy based on audience insights and performance.
We’re Looking For Someone Who
* Has 3-5 years of experience in branding, creative strategy or marketing within fashion, jewellery, beauty or lifestyle brands.
* Has a strong understanding of premium and luxury branding.
* Possesses exceptional visual taste and can identify strong design, styling and aesthetics.
* Thinks strategically while also being hands on with tools like photoshop, illustrator, AI.
* Has experience planning campaign shoots and collaborating with creative teams.
* Understands social media but isn’t limited by trends—they know how to build a distinctive brand.
* Is highly organised, collaborative and able to manage multiple creative projects simultaneously.
* Is passionate about Indian design, culture, fashion and storytelling.
Why Join Tangerine?
You’ll play a defining role in building one of India’s most design-led jewellery brands. If you love creating brands that people don’t just buy from—but connect with, remember and talk about—we’d love to hear from you.
Pay: ₹15,000.00 - ₹80,000.00 per hour
Work Location: In person
