Position: performance Marketing
Location: Gurgaon
Experience: 2+ year in Lifestyle/fashion/Luxury retail brand
salary: Negotiable
Industry: Fashion/Lifestyle
Job Purpose: You will own the end-to-end performance marketing strategy across digital channels – from campaign planning to optimization – in close partnership with our external media agency. You will act as the key liaison between internal stakeholders and the agency, ensuring that campaigns align with India's brand vision and performance goals.
Job Location: Gurgaon
Qualification: Graduate
Required Qualifications & Skills:
· Experience: 4+ years in Performance Marketing, preferably in Fashion, Lifestyle, Beauty, or D2C Consumer Brands.
· Platforms Expertise: Deep hands-on knowledge of Meta Ads, Google Ads, DV360, Appsflyer, Adobe Analytics, and GA4.
· Analytical Proficiency: Strong command over Excel/Google Sheets & Presentation Skills, campaign analysis, and ROI modeling.
· Creative Acumen: Strong understanding of creative trends and what makes an ad scroll-stopping.
· Collaboration Skills: Proven experience working with agencies and cross-functional teams.
· Mindset: Strategic thinker with an execution-first attitude, comfortable working in a fast-paced retail environment.
Key Deliverables (Essential functions & Responsibilities of the Job):
1. Performance Strategy & Ownership
Lead and oversee the full-funnel performance marketing plan across Meta, Google, DV360, Programmatic, YouTube, and Affiliate networks, ensuring alignment with business and brand objectives.
2. Agency Coordination
Collaborate closely with the media agency to plan, execute, and optimize campaigns. Review media plans, performance reports, and optimization strategies regularly to ensure effective spend utilization and ROI.
3. Performance Metrics & Optimization
Track and manage key metrics including CAC, ROAS, CTR, CVR, and LTV. Ensure budget efficiency and continuously improve campaign effectiveness through A/B testing, creative experiments, and audience refinement.
4. Cross-functional Collaboration
Partner with merchandising, content, product, and creative teams to align campaigns with collection launches, key trading moments, and promotional priorities.
5. Vendor Evaluation & Onboarding
Identify and onboard new marketing vendors or technology partners that can deliver better performance outcomes, efficiency, and cost advantages. Continuously evaluate vendor performance to ensure value delivery.
6. Insights & Reporting
Analyze campaign performance and consumer behavior through GA4, Appsflyer, and Adobe Analytics. Build weekly and monthly dashboards highlighting key learnings, insights, and recommendations.
7. Channel Experimentation
Identify and test new paid growth opportunities across emerging channels such as Pinterest, Snapchat, and Influencer-led Performance Partnerships.
8. Creative Performance Management
Work with internal and agency creative teams to brief and evaluate performance-first creatives— ensuring they resonate with the fashion-forward audience.
mail updated resume with salary details-
email: etalenthire@ gmail.com
satish: 88O 27 49 743
Pay: ₹17,865.08 - ₹80,749.06 per month
Ability to commute/relocate:
- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Rate your English speaking skill from 1 to 10 ?
- Current salary ?
- Expected salary ?
- Notice period in days ?
- Current location ?
- Would you be comfortable for f2F interview in Gurgaon (Golf course road) ?
- How Much experience you have in fashion/Lifestyle/Luxury retail brand ?
Experience:
- Performance marketing: 2 years (Preferred)
Work Location: In person
