Here is a structured, comprehensive job description for a Social Media & Content Creator that you can copy, adapt, and paste directly into your Indeed posting:
Job Title: Social Media and Content Creator
Job Type: Full-time (or Part-time/Contract)
Job Summary
We are seeking a highly creative, energetic, and trend-savvy Social Media & Content Creator to lead our brand's online presence and storytelling. In this role, you will be the creative force behind our social media channels, responsible for conceptualizing, filming, editing, and publishing highly engaging, platform-native content (with a heavy focus on short-form video like TikToks, Instagram Reels, and YouTube Shorts). The ideal candidate is an out-of-the-box thinker who has their finger on the pulse of internet culture, knows how to write compelling hooks, and can turn complex concepts into thumb-stopping visual assets.
Key Responsibilities
- End-to-End Content Production: Research, shoot, and edit high-quality original content (short-form videos, photos, graphics, and memes) that aligns with our brand voice and aesthetic.
- Social Platform Management: Manage and grow our presence across key social platforms, including Instagram, TikTok, LinkedIn, YouTube, and Pinterest.
- Trend Monitoring: Stay ahead of social media trends, viral audio, algorithm changes, and competitor activity to quickly pivot and execute timely, relevant content.
- Social Copywriting: Write engaging, platform-appropriate copy, captions, headlines, and video scripts that encourage audience interaction and drive action.
- Content Planning & Scheduling: Maintain and update a consistent content calendar using scheduling tools to ensure consistent daily/weekly postings.
- Community Engagement: Foster a vibrant online community by responding to comments, engaging with direct messages, and interacting with relevant creators and followers.
- Analytics & Performance Tracking: Monitor weekly and monthly performance metrics (reach, engagement, video view duration) to understand what content performs best and optimize future output.
Qualifications & Skills
- Experience: 1–3 years of hands-on experience creating digital content and managing social media accounts (either for brands, agency clients, or growing your own personal brand/channels).
- Technical Skills:
- Strong mobile videography/photography skills.
- Proficiency in mobile and desktop video editing tools (e.g., CapCut, Premiere Pro, Final Cut, or Canva).
- Familiarity with graphic design tools (e.g., Photoshop, Canva).
- Platform Expertise: Deep, active knowledge of TikTok, Instagram, and YouTube algorithms, features, and best practices.
- Creativity & Storytelling: Strong on-camera presence (if acting as a brand personality) or exceptional ability to direct and script engaging narratives behind the camera.
- Education: Degree in Marketing, Communications, Creative Media, or equivalent practical experience (a strong, active portfolio/creator account is highly valued over formal education).
What We Offer
- Competitive salary with opportunities for growth.
- Comprehensive health, dental, and vision benefits.
- Flexible/hybrid work setup.
- Access to the latest content creation gear, software, and creative freedom to pitch and execute fresh ideas.
Pay: ₹8,000.00 - ₹12,000.00 per month
Work Location: In person
