We are looking for a motivated and analytical Performance Marketer with at least 1 year of hands-on experience in digital advertising. The ideal candidate will be responsible for planning, executing, and optimizing paid marketing campaigns to generate quality leads, drive website traffic, and improve ROI for our IT products and services.
Key Responsibilities
- Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
- Generate qualified B2B leads for IT services and software solutions.
- Monitor campaign performance and optimize based on KPIs such as CPL, CPA, CTR, and ROAS.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Manage advertising budgets efficiently to maximize campaign performance.
- Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel.
- Perform A/B testing on ad creatives, landing pages, and audience targeting.
- Collaborate with the content, design, and web development teams to improve campaign performance.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest digital marketing trends, platform updates, and best practices.
Required Skills
- Minimum 1 year of experience in Performance Marketing or Digital Marketing.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Basic knowledge of LinkedIn Ads is preferred.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Understanding of lead generation campaigns and campaign optimization techniques.
- Strong analytical and problem-solving skills.
- Good communication and reporting skills.
- Ability to manage multiple campaigns simultaneously.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Google Ads and Meta Blueprint certifications are a plus.
- Experience in B2B marketing or the IT industry is preferred.
What We Offer
- Competitive salary and performance incentives.
- Opportunity to work on global IT and software projects.
- Learning and certification support.
- Collaborative and growth-oriented work environment.
- Career advancement opportunities.
Pay: ₹13,148.33 - ₹59,591.52 per month
Work Location: In person
