Job Summary
We are looking for a product manager to lead the promotion and marketing of our books and educational products. The role will be responsible for planning and executing book promotion strategies, developing effective promotional materials, coordinating with the Sales, Editorial, Design, and Marketing teams, and ensuring strong product visibility in the market. The candidate will also focus on school and teacher engagement, market outreach, product positioning, and sales growth.
Experience: Experience: 1–5 years in book publishing / educational publishing / marketing & promotions; freshers with strong communication and marketing skills may also apply.
Key Responsibilities
- Plan and execute book promotion and marketing activities for the publication portfolio.
- Develop and manage promotional materials such as brochures, catalogs, flyers, presentations, and digital creatives.
- Coordinate with Sales, Editorial, Design, Production, and Marketing teams for product promotions.
- Plan promotional campaigns for new launches, existing books, and educational products.
- Support school, teacher, distributor, and bookseller engagement activities.
- Conduct market and competitor research to identify promotional opportunities.
- Monitor product visibility, market response, and promotional effectiveness.
- Support exhibitions, events, webinars, and other book-promotion activities.
- Prepare regular reports on promotional activities and product performance.
Requirements
- Graduate/postgraduate in marketing, management, publishing, education, or a related field.
- 2–5 years of experience in book publishing, educational publishing, book marketing, or promotions.
- Strong understanding of book promotion, marketing, and product positioning.
- Excellent communication, presentation, and coordination skills.
- Ability to create and execute promotional campaigns and marketing plans.
- Good understanding of school/education market and customer requirements.
- Ability to coordinate with Sales, Editorial, Design, and Production teams.
- Good knowledge of MS Office, Excel, and PowerPoint.
- Creative, proactive, and target-oriented approach.
- Freshers with strong communication and marketing skills and a keen interest in publishing may also be considered.
Key Performance Indicators (KPIs)
- Book Promotion & Marketing Targets
- Product Visibility and Market Reach
- Sales & Revenue Growth
- New Product Launch Performance
- School/Teacher/Distributor Engagement
- Promotional Campaign Effectiveness
- Market & Competitor Analysis
- Timely Execution of Marketing Activities
- Growth in Product Adoption and Enquiries
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
