Key Responsibilities:
- Plan, launch, and optimize paid campaigns on Meta Ads and Google Ads (Search, Display, YouTube)
- Drive high-quality leads and bookings while maintaining strong ROAS and lowering cost per acquisition
- Set up and manage tracking systems including Meta Pixel, Conversion API (CAPI), Google Tag Manager, and Google Analytics
- Set up and manage tracking platforms like Offer18, Volumm etc
- Build and optimize funnels (Ad → Landing Page / WhatsApp → Conversion)
- Work closely on creatives: suggest ad angles, hooks, and performance-driven content
- Conduct competitor analysis and identify growth opportunities by onboarding new customers.
- Manage retargeting, lookalike audiences, and advanced audience segmentation
- Monitor campaign performance daily and take data-driven decisions
- Generate weekly reports with clear insights and action plans
Additional Responsibilities:
- Oversee basic SEO and SMO strategy
- Manage social media growth with performance focus (not just posting)
- Integrate and manage tools like WhatsApp API, CRM systems, and automation tools
- Stay updated with latest digital marketing tools, trends, and algorithm changes
Requirements:
- Proven experience in running Meta & Google Ads with measurable results.
- Know how of other platforms for marketing like Amazon ADS and other SSP's network
- 2–5 years of hands-on experience in performance marketing
- Strong understanding of ROAS, CPA, CTR, conversion tracking
- Experience with Pixel, CAPI, Google Analytics, and Tag Manager
- Ability to analyze data and optimize campaigns independently
- Experience in beauty/lifestyle or local business marketing is a plus
- Strong communication and execution skills
Pay: ₹20,000.00 - ₹50,000.00 per month
Work Location: In person
