Roles & Responsibilities:
Research Instagram trends, reel formats, hooks, audios, memes, and contentstyles that are currently working.
- Understand industry-specific trends across different niches and adapt ideas
accordingly.
- Come up with fresh content ideas for new and existing clients.
- Write reel scripts, captions, hooks, cover titles, and content concepts.
- Study client brands, their audience, competitors, and category to suggest
relevant content directions.
- Help convert ideas into execution by guiding clients, editors, designers, and
team members.
- Give clear creative direction for how a reel or content piece should be shot,
edited, structured, or presented.
- Understand what makes content high-retention, relatable, educational,
emotional, funny, or shareable.
- Create monthly or weekly content idea banks for clients.
- Suggest content formats such as founder-led reels, conversation reels,
educational reels, trend-based reels, memes, carousels, and storytelling
formats.
- Stay updated with what is working on Instagram, YouTube Shorts, LinkedIn, and
other relevant platforms.
- Work closely with the creative, design, and video team to make scripts
execution-friendly.
- Strong understanding of Instagram reels and short-form content.
- Ability to write sharp hooks and engaging scripts.
- Good research skills and strong awareness of social media trends.
- Ability to understand different industries and their content styles.
- Good command over English and Hinglish.
- Ability to simplify complex ideas into easy, relatable content.
- Strong creative thinking and content judgment.
- Comfortable with doom scrolling for research and turning that into useful
content insights.
- Ability to write in different tones based on the client: educational, funny, serious,
premium, emotional, sarcastic, or founder-led.
- Ability to guide editors and clients on how an idea should be executed visually.
- Good taste in content and the ability to identify what feels fresh, relevant, and
overused.
Experience:
- Prior experience in content writing, social media strategy, scriptwriting, or copywriting is preferred.
- Freshers with strong writing skills and a deep understanding of Instagram trendsmay also apply.
- Experience working with brands, creators, agencies, or social media pages willbe an added advantage.
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
