Reports To: Head of Marketing / CMO / COO]
Required: 5+ Years
About the Role
We are looking for an experienced Digital Marketing Manager with 5+ years of experience to lead and scale our digital marketing efforts across performance marketing, content, social media, SEO, and brand building. The ideal candidate is a data-driven marketer who can plan, execute, and optimize multi-channel digital campaigns to drive brand visibility, lead generation, and business growth.
Key Responsibilities
Strategy and Planning
- Develop and execute the overall digital marketing strategy aligned with business goals
- Plan and manage the digital marketing budget across channels for maximum ROI
- Define KPIs and success metrics for all digital campaigns and regularly report performance to leadership
- Stay ahead of industry trends, platform updates, and emerging digital marketing tools and technologies
Performance Marketing
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms
- Manage budgets and bidding strategies to optimize CPL, CPA, and ROAS
- Conduct A/B testing on ad creatives, landing pages, and audience segments
- Monitor and analyze campaign performance using analytics tools (Google Analytics, GA4, Meta Business Suite, etc.)
SEO and Content
- Own the SEO strategy, including on-page, off-page, and technical SEO
- Oversee content calendar and collaborate with content writers and designers on blogs, website content, and creatives
- Manage website performance, ensuring alignment with SEO and conversion best practices
- Drive email marketing and marketing automation campaigns (newsletters, drip campaigns, lead nurturing)
Social Media and Brand
- Lead social media strategy and manage brand presence across platforms (LinkedIn, Instagram, Facebook, X/Twitter, YouTube)
- Build and execute influencer marketing and brand partnership initiatives where relevant
- Ensure consistent brand voice, messaging, and visual identity across all digital touchpoints
Analytics and Reporting
- Track, analyze, and report on digital marketing performance and ROI across all channels
- Use data insights to continuously optimize campaigns and marketing spend
- Prepare regular dashboards and reports for leadership on marketing performance and growth metrics
Team and Vendor Management
- Manage and mentor a team of digital marketing executives and specialists (SEO, content, paid media, design)
- Coordinate with external agencies, freelancers, and vendors for campaigns, content, or specialized projects
- Collaborate cross-functionally with sales, product, and design teams to align marketing with business objectives
Required Qualifications and Experience
- Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred
- 5+ years of experience in digital marketing, with a proven track record of managing multi-channel campaigns
- Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and SEO tools (SEMrush, Ahrefs, Google Search Console)
- Strong experience with analytics platforms (Google Analytics/GA4) and marketing automation tools (HubSpot, Mailchimp, or similar)
- Experience managing a team and/or external agencies
- Prior experience in [industry, e.g., fintech / real estate / trading] preferred
Key Skills
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent written and verbal communication skills
- Creative thinking combined with strong project management ability
- Budget management and ROI-focused campaign planning
- Up-to-date knowledge of digital marketing trends, algorithms, and best practices
Preferred Attributes
- Certifications such as Google Ads, Google Analytics, HubSpot, or Meta Blueprint
- Experience with marketing for a B2C/B2B [industry-specific] brand
- Strong leadership skills with experience scaling a marketing function
Salary Will not be a Constraint for Right Candidates.
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Benefits:
Work Location: In person
