Key Responsibilities
- Develop creative visual concepts for marketing campaigns and product promotions.
- Create and manage visual content for social media, website, marketplaces, and digital campaigns.
- Coordinate with graphic designers, photographers, videographers, and marketing teams.
- Ensure consistent brand identity and visual communication across all channels.
- Plan visuals for product launches, seasonal campaigns, offers, and events.
- Coordinate product photoshoots and ensure products are presented effectively.
- Create marketing creatives such as banners, posters, social media posts, emailers, catalogues, and promotional materials.
- Work closely with the sales team to develop POSM, retail displays, standees, posters, and other trade materials.
- Monitor current design, fashion, footwear, and visual marketing trends.
- Ensure all marketing materials are delivered on time and meet brand guidelines.
- Support exhibitions, trade shows, store activations, and promotional events.
- Review competitor branding and visual communication and suggest improvements.
Required Skills
- Strong understanding of branding, visual communication, and creative marketing.
- Good understanding of social media and digital marketing.
- Strong creative thinking and attention to detail.
- Knowledge of photography and basic video content is an advantage.
- Good communication and coordination skills.
- Ability to manage multiple projects and deadlines.
Key KPIs
- Timely delivery of marketing creatives
- Brand consistency across channels
- Social media creative performance
- Quality and effectiveness of campaign visuals
- Product launch creative execution
- POSM and retail material execution
- Photoshoot and content production efficiency
- Campaign support and execution
- Creative engagement and conversion performance
Pay: ₹25,000.00 - ₹50,000.00 per month
Benefits:
Application Question(s):
- Have you coordinated with vendors for sourcing marketing materials, signages, fixtures, and branding elements?
- Have you worked with retail stores, footwear, apparel, sportswear, or fashion brands? Please specify.
- How many years of experience do you have in Visual Marketing or Retail Marketing?
Education:
Experience:
- Marketing: 5 years (Required)
- B2B Marketing: 1 year (Preferred)
Work Location: In person
