This leadership role will shape how consumers perceive, experience and remember ESTRIP. The Head – Brand, Communications & Consumer Experience will own brand strategy, product launch communication, packaging, content, PR, influencer marketing, corporate communications and the end-to-end consumer brand experience across every touchpoint.
Key Responsibilities
- Define and evolve ESTRIP's brand positioning, architecture, voice and messaging.
- Lead communication strategy for all product launches including naming, positioning, claims hierarchy, storytelling and GTM communication.
- Own packaging communication including front/back-of-pack messaging, icons, usage instructions and sustainability claims.
- Develop integrated content strategy across website, social media, marketplaces, blogs, email and offline channels.
- Provide creative direction for campaigns, videos, photography, brochures, POSM, exhibitions and presentations.
- Own website storytelling, landing pages and overall digital brand experience.
- Build influencer, creator and ambassador programmes including UGC and affiliate initiatives.
- Lead PR, founder branding, media relations, award submissions and corporate communication.
- Drive customer education through how-to content, sustainability education and category awareness.
- Lead consumer research, competitor benchmarking and market insights.
- Plan and execute exhibitions, brand activations and corporate events.
- Manage creative, PR, influencer and production agencies while building an internal brand team.
- Collaborate closely with Growth, Sales, R&D, Product Development, Manufacturing and Customer Support.
- Operate with a founder's mindset and continuously strengthen long-term brand equity.
Qualifications
- Bachelor's/master’s degree in marketing, Branding, Communications or related discipline.
- 10–15 years of experience in FMCG, D2C, lifestyle or consumer brands.
- Strong experience in brand strategy, content, packaging, PR and integrated marketing.
- Excellent storytelling, copywriting and stakeholder management skills.
- Experience managing agencies and cross-functional teams.
- Working knowledge of AI-enabled creative and productivity tools is desirable.
Interested candidate can email their resume on [email protected]
Pay: From ₹1,500,000.00 per year
Application Question(s):
- Current Package?
- Expected Package?
- Notice Period?
- Do you have experience working in the FMCG sector? If yes, how many years of experience do you have in the FMCG field?
Experience:
- Brand, Communications & Consumer: 10 years (Required)
Location:
- Gurugram, Haryana (Gurugram) (Required)
Work Location: In person
