About Tally
The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs’ growth and aim to deliver the best for their business through our product innovation and excellence. Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.
With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.
Culture & Values
Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.
Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination. We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!
Marketing
Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.
For us at Tally, brand marketing goes beyond visibility. It’s about building trust, simplifying complexity, and championing businesses of all sizes. As India’s most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance.
- Integrated Marketing: Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging.
- Customer Centricity: Placing the customer at the heart of all marketing efforts.
- Brand Stewardship: Custodian of Employer Branding.
- Marketing with purpose, not noise: Supporting business growth with value driven communication.
What You Will Own
In this role, you will take ownership of the end-to-end web and growth lifecycle — from contributing to UI development and solutioning, through development, API integrations, AI-driven automation, and implementation.
You will help build scalable, SEO-friendly, and high-performing web experiences. Alongside development, you will implement AI-driven solutions to enhance organic visibility across Google Search and emerging AI search experiences and improve lead generation and conversions.
Ensure all pages, features, and integrations deliver optimal performance, responsiveness, and a seamless user experience using HTML, Bootstrap, JavaScript, PHP, and MySQL.
You will also:
- Build and manage API integrations for marketing, analytics, and lead workflows.
- Implement technical SEO best practices (schema, indexing, Core Web Vitals).
- Automate repetitive marketing and content processes using AI tools.
- Perform thorough unit testing and collaborate closely with QA teams and stakeholders during integration, system testing, and UAT to ensure high-quality outcomes.
Where Your Expertise Meets Our Future
- Hands-on experience in web-based application development, preferably in WordPress (custom themes/plugins).
- Strong problem-solving skills with a focus on performance and scalability.
- Experience designing and developing web applications using WordPress, HTML, CSS, PHP, JavaScript, and MySQL.
- Solid understanding of UI development and MVC frameworks.
Technical Expertise:
- Strong experience with PHP, jQuery, HTML, CSS, JavaScript, AJAX.
- Hands-on experience with RESTful APIs, third-party integrations, and webhooks.
- Experience working with Bootstrap framework.
- Good knowledge of CI/CD processes and deployment workflows.
Marketing & SEO (Must-have):
- Understanding of technical SEO (crawlability, indexing, structured data, page speed)
- Experience with SEO tools and plugins like Yoast SEO or similar
- Familiarity with analytics platforms like Google Analytics and Google Search Console
AI & Automation (Highly Preferred):
- Experience or strong interest in implementing AI tools in marketing workflows
- Ability to automate content, SEO tasks, and reporting using AI and APIs
- Familiarity with prompt-based tools and AI-assisted development
The Scope of Your Influence
- Develop and maintain custom WordPress themes and plugins with a focus on scalability and performance.
- Implement API integrations for CRM, marketing tools, analytics, and lead management systems.
- Build AI-driven workflows to automate content creation, SEO optimization, and reporting.
- Optimize website performance, Core Web Vitals, and technical SEO elements.
- Implement customizations for optimum performance and user experience (as per designs provided).
- Contribute actively to the UI/UX and solution design process.
- Ensure SEO best practices are followed across all pages and templates.
- Work on conversion optimization and improve lead generation funnels.
- Perform thorough unit testing of developed components.
- Collaborate with QA and stakeholders during integration/system/UAT phases.
- Rigorously follow development, delivery, and release processes.
