##**Job Title: Performance Marketing Executive (Mid-Level)**
**Experience:** 3 Years
**Location:** Hyderabad
**Type:** Full-time
### **Role Objective**
As a Performance Marketing Executive with 3 years of expertise, you will be responsible for the end-to-end management of paid acquisition channels. Your goal is to drive high-quality traffic, maximize conversions, and optimize the **Return on Ad Spend (ROAS)**. You will sit at the intersection of data and creativity, using advanced analytics to scale winning campaigns and ruthlessly cut inefficient spend.
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### **Key Responsibilities**
* **Campaign Management:** Build, launch, and manage full-funnel campaigns across **Google Ads** (Search, Shopping, Display, PMax) and **Meta Ads** (Facebook/Instagram) and LinkedIn.
* **Optimization:** Perform daily monitoring of account performance. Adjust bids, budgets, and targeting based on real-time data to hit **CPA** and **ROAS** targets.
* **A/B Testing:** Design and execute rigorous testing frameworks for ad copy, landing pages, and creative assets to improve **Click-Through Rates (CTR)** and **Conversion Rates (CVR)**.
* **Data & Reporting:** Develop weekly and monthly performance dashboards using **GA4**, **Looker Studio**, or similar tools. Provide actionable insights, not just raw numbers.
* **Funnel Analysis:** Work closely with the tech/product team to ensure seamless tracking (UTMs, GTM, Pixels) and analyze the post-click user journey to reduce drop-offs.
* **Creative Collaboration:** Brief the design team on high-performing ad formats (UGC, Motion Graphics, Statics) based on performance data and industry trends.
* **Budget Ownership:** Manage monthly budgets ranging from [Insert Budget Range], ensuring spend is paced correctly throughout the month without overshooting.
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### **Required Skills & Qualifications**
* **Technical Expertise:** Deep hands-on experience with **Google Ads Manager**, **Meta Business Suite**, and **LinkedIn Campaign Manager**.
* **Analytics:** Proficiency in **GA4 (Google Analytics)** is mandatory. Experience with **Google Tag Manager (GTM)** and attribution modeling is highly preferred.
* **Excel/Sheets:** Advanced skills (Pivot Tables, VLOOKUPs, Data Visualization) to manipulate large datasets.
* **Strategic Thinking:** Ability to look beyond "vanity metrics" (likes/impressions) and focus on bottom-line business impact (LTV, CAC, Revenue).
* **Certifications:** Active certifications in Google Ads or Meta Blueprint are a major plus.
* **Soft Skills:** Strong communication skills to present performance updates to stakeholders and the ability to work in a fast-paced, "test-and-learn" environment.
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### **Key Performance Indicators (KPIs)**
1. **ROAS / ROI:** Maintaining or exceeding the target return on investment.
2. **CPA (Cost Per Acquisition):** Reducing the cost to acquire a customer while scaling volume.
3. **Lead Quality:** Ensuring the conversion-to-sale ratio remains healthy.
4. **Retention/LTV:** Optimizing campaigns for high-value users rather than one-time purchasers.
Job Type: Full-time
Pay: ₹35,000.00 - ₹40,000.00 per month
Work Location: In person
