About Binny's
Binny's has been in the jewellery business since 1962 — over six decades of building a name in Mumbai.
Today, we operate as a D2C group from our headquarters in Andheri East, running multiple brands under one roof, with an in-house team handling growth, creative, tech and retention.
We're now building our second brand: SwissIQ — a premium watch strap label for luxury watch owners, built using Swiss-sourced material.
We're a small team with real ownership and no layers. You'll work directly with the founder, see the actual numbers, and your decisions can show up in the P&L the same month you make them.
What you will ownVideo & motion —
- 4–8 short-form videos per week for Instagram Reels, YouTube Shorts and Meta ads, 8 to 30 seconds
- AI-generated product films: strap in motion, water, light play, texture close-ups, wrist-shot sequences
- Paid ad creative: hook variations, static-to-motion, UGC-style edits, comparison formats
- Voiceover and sound design using ElevenLabs and licensed audio
Image & rendering —
- Product photography retouching and AI enhancement — colour, texture, edge and reflection cleanup
- AI-generated lifestyle imagery where physical shoots are not economical
- Watch-and-strap composites across dozens of watch references
- Product page imagery, size and fitment diagrams, packaging mockups
UX/UI & web —
- Design and iterate the Shopify storefront: home, collection, product and per-watch-reference landing pages
- Landing pages for paid campaigns, built to convert
- Mobile-first every time
- Email and lifecycle design (Klaviyo templates)
Brand & graphic design —
- Apply and extend the brand identity: typography, colour, layout systems, iconography
- Packaging, inserts, warranty cards, care instructions
- Marketplace and trade assets, occasional print
Required skills
- AI video: demonstrable command of at least two of Runway, Higgsfield, Kling, Veo, Sora, Luma. You must be able to explain your prompting approach and show iterations, not just finished clips.
- AI image: Midjourney, Flux, Nano Banana / Gemini image or equivalent, plus the retouching skill to fix what AI gets wrong
- AI audio: ElevenLabs for voiceover and sound; basic music selection and sync
- Adobe: Photoshop and Premiere Pro at a production standard
- Design: Figma — component-based UI design, prototypes, developer handoff
- Editing craft: pacing, cuts on beat, hook construction in the first 1.5 seconds, caption and text animation, correct export specs per platform
- Formats: confident switching between 9:16, 1:1, 4:5 and 16:9 without redoing the work each time
Strongly preferredAfter Effects · Canva, CapCut, DaVinci Resolve · Shopify design experience · basic 3D (Blender, Spline) · colour grading and LUT work · having shot and lit product yourself, even on a phoneWhat matters more than softwareAn eye for luxury — you can tell why one watch image reads as ₹8,000 and another reads as ₹80,000. Volume without decay — you can ship six pieces a week that all hold the standard. You take direction on brand, and argue back on craft.Qualifications
- 1–3 years in a D2C brand, agency, content studio, or as a serious freelancer
- A portfolio is mandatory. No portfolio, no interview. Behance, personal site, Drive folder or Instagram are all acceptable.
- Formal design education welcome but not required — self-taught candidates with a strong portfolio are treated identically
Send us:
1. Your resume
2. Your portfolio link — Behance, personal website, Drive or Instagram are all acceptable
3. One line answering:
“Which AI tool are you using most right now, and what are you using it for?”
Email: [email protected]
Contact: +91 99670 39902
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
