Job Title: SEO Executive Company: GoFutureNet Digital Location: Park Street Kolkata, West Bengal (On-site/In-office) Employment Type: Full-Time Experience Required: Minimum 1-3 years
About GoFutureNet Digital
GoFutureNet Digital is a Kolkata-based digital marketing and creative agency working across SEO/AEO strategy, performance marketing, social media management, and premium brand communication for clients spanning hospitality, legal tech, fashion, FMCG, healthcare, and safety tech. We're looking for a hands-on SEO Executive to drive on-site and off-site optimization, along with emerging AEO (Answer Engine Optimization) execution, across a diverse client portfolio.
Role Overview
The SEO Executive will be responsible for planning and executing SEO strategies for multiple client accounts — improving organic search visibility, driving qualified traffic, and increasingly, optimizing content for citation by AI answer engines (ChatGPT, Perplexity, Google AI Overviews). This is an execution-focused role reporting into the SEO Manager, requiring strong technical grounding and daily hands-on work across audits, content, and link building.
Key Responsibilities
Keyword & Market Research
- Conduct keyword research and competitor analysis to identify ranking opportunities across client verticals
- Map keyword clusters to content and page structures, including intent-based and long-tail targeting
- Track industry trends, algorithm updates, and competitor strategies to keep client SEO plans current
On-Page SEO
- Optimize meta titles, meta descriptions, header tags, URL structures, and internal linking
- Conduct on-page content optimization in coordination with content writers/copywriters
- Implement schema markup and structured data to improve SERP visibility (rich snippets, FAQs, etc.)
- Optimize images, page speed, and Core Web Vitals in coordination with the dev team
- Ensure mobile-friendliness and responsive optimization across client sites
Technical SEO
- Perform technical SEO audits (crawl errors, indexing issues, duplicate content, broken links, redirects, canonicalization, XML sitemaps, robots.txt)
- Monitor and resolve crawlability and indexability issues using Google Search Console and similar tools
- Work with developers to implement technical fixes and site architecture improvements
- Monitor site health metrics and flag issues proactively
Off-Page SEO & Link Building
- Execute link-building campaigns: guest posting, outreach, directory submissions, PR-driven backlinks
- Identify and vet high-authority, relevant link opportunities; avoid spammy/toxic link sources
- Build and maintain relationships with bloggers, publishers, and partner sites for backlink acquisition
- Monitor backlink profiles and disavow harmful links when necessary
Local SEO
- Manage and optimize Google Business Profile listings for local/multi-location clients
- Ensure NAP (Name, Address, Phone) consistency across directories and citation sources
- Drive local citation building and manage local review/rating strategies
AEO (Answer Engine Optimization)
- Optimize content structure and formatting so it can be surfaced and cited by AI-driven answer engines
- Support the SEO Manager in building AEO-specific content frameworks (structured Q&A formats, concise definitional content, authoritative sourcing)
- Stay current on how generative AI search tools source and cite content, and adapt execution accordingly
Content Collaboration
- Brief and coordinate with content writers on SEO-optimized blogs, landing pages, and website copy
- Ensure all content aligns with keyword strategy, search intent, and on-page best practices
- Support content calendar planning for organic growth
Analytics, Reporting & Tools
- Track and report on keyword rankings, organic traffic, conversions, and other KPIs using Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar tools
- Prepare regular performance reports and dashboards for internal review and client presentations
- Analyze data to identify trends, gaps, and opportunities for continuous optimization
Client & Team Coordination
- Execute SEO strategies and blueprints defined by the SEO Manager across assigned client accounts
- Coordinate with the design, content, and performance marketing teams for integrated campaigns
- Participate in client calls/reporting as needed to explain SEO progress and recommendations
Requirements
- Minimum 1-3 years of hands-on SEO experience (agency experience preferred)
- Strong working knowledge of on-page, off-page, and technical SEO
- Proficiency with SEO tools: Google Analytics, Google Search Console, SEMrush/Ahrefs/Moz, Screaming Frog (or similar)
- Understanding of HTML/CSS basics as they relate to SEO implementation
- Familiarity with CMS platforms (WordPress and similar)
- Working knowledge of AEO/AI search optimization concepts, or strong willingness to learn
- Excellent analytical skills with the ability to translate data into actionable strategy
- Strong written communication skills for content briefs, reports, and client-facing documentation
- Ability to manage multiple client accounts simultaneously and meet deadlines
- Bachelor's degree in Marketing, Communications, IT, or a related field preferred
Good to Have
- Experience with local SEO / Google Business Profile management
- Basic understanding of performance marketing/Google Ads (for integrated campaign context)
- Prior experience working across multiple industry verticals (hospitality, FMCG, healthcare, etc.)
- Google Analytics/SEO certifications
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
