Company Description
Rochasoft is a technology company that builds and scales its own in-house software brands, focusing on practical, real-world business needs. The team designs and develops digital products with a strong emphasis on usability, performance, and reliability. Rochasoft is committed to creating long-term software solutions that address concrete problems for users and customers. The company culture values thoughtful product development, sustainable growth, and brands that can stand independently in the market.
Role Description
This is a full-time, on-site Social Media Associate role based in Delhi, India. The Social Media Associate will plan, create, and publish engaging content across platforms such as Instagram, LinkedIn, X (Twitter), Facebook, and others relevant to Rochasoft’s brands. Responsibilities include drafting posts, coordinating visuals with designers, maintaining a content calendar, and ensuring brand consistency in tone and messaging. The role involves monitoring channels, responding to comments and messages, and supporting community engagement efforts. The Social Media Associate will track basic performance metrics, report insights to the team, and collaborate with marketing and product stakeholders to support campaigns and product launches.
Job Responsibilities
- Manage and oversee the company's social media presence across platforms such as Instagram, LinkedIn.
- Create, schedule, and publish engaging content aligned with the company’s marketing objectives.
- Develop and execute social media campaigns to increase brand awareness, engagement, and lead generation.
- Conduct keyword research and implement SEO best practices to improve website visibility and organic search rankings.
- Understand the product fully
- Monitor competitor activities and recommend strategies to enhance the company's digital presence.
Required Skills
- Excellent written and oral communication skills.
- Knowledge of SEO principles, keyword research, on-page optimization, and content marketing.
- Proficiency in social media management and analytics tools.
- Basic understanding of digital marketing, branding, and online advertising.
- Ability to manage multiple projects, deadlines, and social media accounts efficiently.
- Experience with graphic design tools such as Canva or similar platforms is an added advantage.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
