Job Title: Content Strategist.
Salary: - UP TO 30K
Location: - Delhi NCR
Company: - IIM SKILLS
Working: - 6 working days (5-day office and Saturday WFH)
About the Company.
IIM SKILLS is a globally recognised Ed-Tech institute, founded in 2015 and headquartered in New Delhi, India, known for professional skill development and certification programs across domains such as Marketing and Finance, including Digital Marketing, Financial Modelling, and Content Writing, delivered through Online Learning informed by Market Trends.
Role Overview
We are looking for a talented and creative Content Strategist to join our growing team. In this role, you will be responsible for planning, developing, and managing high-quality content across all digital platforms. You will work closely with the SEO, social media, and Design teams to create compelling content that drives brand awareness, lead generation, and learner engagement.
Key Responsibilities
Performance Marketing
· Basic knowledge of ads and ad graphics.
Video Production & On-Camera Presence
- Planning of the shoot and presenting video content for social media, YouTube, course promotions, and brand campaigns.
- Operate basic camera equipment confidently; understand basic videography principles including framing, composition, and shot types.
- Set up and manage video lighting (ring lights, natural light) to ensure professional-quality output.
- Comfortable appearing on camera as a presenter or host for reels, shorts, explainer videos, and live sessions. (optional)
Script Writing
- Write clear, engaging, and audience-specific scripts for ad films, YouTube videos, reels, and course promo videos.
- Adapt scripts for different formats – long-form YouTube, short-form reels/shorts, and paid video ads.
- Collaborate with educators and trainers to translate complex course content into compelling video scripts.
Content Creation
- Create and manage content across platforms: Instagram, Facebook, YouTube, LinkedIn, and the IIM Skills website.
- Develop a content calendar that aligns organic content with paid campaigns and course launches.
- Write compelling ad copy, captions, email subject lines, and landing page content.
- Ensure all content is on-brand, SEO-friendly, and optimised for platform algorithms.
Qualifications & Skills
- Graduate/ Post Graduate
- Certified in Digital Marketing or having some practical knowledge of it.
- Exceptional communication skills.
· Experience in ED-tech and content creation, and can appear in front of the camera; will get an edge.
- Confident with the camera and can be outspoken and energetically presentable.
What you get
Prior experience in ed-tech, digital education, or online course marketing.
- Knowledge of retargeting strategies and custom audience creation on Meta and Google.
- Experience with influencer collaboration and UGC (User-Generated Content) campaigns.
- Experience in analytics and performance tracking, and social media strategy.
- Working under professional seniors who will help in learning.
CONTACT DETAILS: 9650270269
yash.shivamiimskills.com
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
