Key Responsibilities
Client Consulting & Solution Design
- Consult clients and prospects to assess current-state digital marketing operations across
channels such as paid media, SEO, social media, content, and marketing automation.
- Identify optimization and transformation opportunities across people, process,
technology, and marketing operating models.
- Conduct discovery and solutioning workshops with client stakeholders, including
marketing, CX, analytics, IT, and business leaders.
- Design end-to-end DMO transformation solutions to improve campaign performance,
customer engagement, and ROI.
- Act as a key solutioning partner to the SVP – DMO, supporting strategic pursuits,
complex deals, and account expansion initiatives.
New Deal & Presales Solutioning
- Partner with sales and presales teams on new deal pursuits, RFPs, and proactive
proposals.
- Shape solution narratives, win themes, and value propositions aligned with client
marketing and growth objectives.
- Support commercial solutioning, including effort estimation, channel mix strategy,
operating model design, and alignment with pricing and margin expectations.
- Lead solution presentations and client discussions through proposal and deal closure
stages.
Existing Account Growth & Expansion
Work closely with delivery and account teams to identify growth opportunities within
existing digital marketing engagements.
- Design expansion, transformation, and performance-driven solutions to drive incremental
revenue and improved campaign outcomes.
- Support account planning by providing digital transformation roadmaps and marketing
innovation ideas.
Transformation, Automation & GenAI
- Leverage marketing automation, analytics, AI tools, and generative AI to improve
campaign effectiveness, personalization, and efficiency.
- Translate GenAI and automation capabilities into practical use cases such as content
generation, campaign optimization, audience segmentation, and performance insights.
- Ensure solutions balance innovation with execution feasibility, brand governance, and
compliance.
Delivery Alignment & Execution Readiness
- Act as a key solutioning partner to the SVP – DMO on strategic initiatives and complex
engagements.
- Collaborate with delivery, transition, and capability teams to ensure solutions are
executable and scalable.
- Define high-level transition approaches, governance models, KPIs, and success metrics
(e.g., CAC, ROI, conversion rates).
- Ensure proposed solutions align with delivery capabilities, tools, and long-term growth
strategy
