CRYSTAL Life (part of Narendra Plastics) operates in everyday essentials like garbage bags, zip lock bags, aluminium foil, and kitchen hygiene products. We are entering a phase of complete brand transformation, while also building a strong D2C-first presence across digital and quick commerce platforms
Key Responsibilities
Planned and executed high-impact launch calendars across D2C, e-commerce, and offline channels.
Marketplace Presence: Optimize Amazon, Blinkit, Zepto listings
Led end-to-end product launches and seasonal campaigns with clear objectives, audience targeting, and measurement plans.
Managed full-funnel content calendars, including website copy, social media, blogs, and sales enablement collateral.
Conducted content audits and brand reviews to identify growth opportunities and ensure consistent positioning.
Developed digital-first brand plans and D2C-first business models.
Partnered with product and sourcing teams on new product development, catalogue storytelling, and online merchandising.
Must-Have Skills
- 2–5 years in brand/marketing roles
- Strong understanding of D2C/FMCG
- Ability to balance creativity with business outcomes
- Good taste in design and communication
Location: Mumbai (Western line preferred)
Experience: 2–8 years
Industry: Ecommerce / FMCG / Quick Commerce
Job Type: Full-time
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits:
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person
