Key Responsibilities
- Develop, plan, and execute social media strategies aligned with the company's marketing objectives.
- Manage and maintain social media platforms including Instagram, Facebook, LinkedIn, Pinterest, YouTube, and other relevant channels.
- Create engaging content such as posts, reels, stories, carousels, and promotional campaigns.
- Coordinate with photographers, designers, merchandisers, and the marketing team to produce high-quality visual content.
- Write compelling captions, hashtags, and promotional copy that reflect the brand identity.
- Schedule and publish content using social media management tools.
- Monitor audience engagement by responding to comments, messages, and inquiries in a timely and professional manner.
- Track social media performance using analytics tools and prepare weekly/monthly performance reports.
- Stay updated with the latest social media trends, algorithms, and jewellery industry developments.
- Collaborate with influencers, creators, and brand partners for promotional campaigns.
- Support digital marketing initiatives, product launches, exhibitions, and festive campaigns.
- Ensure all social media content aligns with the company's branding guidelines.
Required Qualifications
- Bachelor's degree in Marketing, Mass Communication, Digital Marketing, Journalism, or a related field.
- 1–3 years of experience in social media management, preferably in the jewellery, fashion, luxury, or lifestyle industry.
- Strong understanding of social media platforms and current digital trends.
- Excellent written and verbal communication skills in English and Hindi.
- Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite is preferred.
- Experience with Meta Business Suite, Instagram Insights, LinkedIn, Pinterest, and social media scheduling tools.
- Understanding of SEO, hashtags, and content optimization is an added advantage.
Key Skills
- Social Media Management
- Content Creation & Copywriting
- Instagram & Facebook Marketing
- Reel & Short Video Planning
- Community Management
- Analytics & Reporting
- Creative Thinking
- Time Management
- Trend Analysis
- Brand Communication
- Photography & Visual Storytelling
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
