Location: Mumbai (Onsite)
Department: Marketing & Brand Communications
Reports To: Marketing Manager / CMO
About the Role
We are seeking a highly creative and detail-oriented Graphic Designer & Visual Content Creator with prior experience in the restaurant, hospitality, food, beverage, or lifestyle sector.
The ideal candidate should possess strong design capabilities across digital and print media while also being skilled in photography, videography, reel creation, video editing, and AI-powered creative tools. The role requires someone who can translate brand storytelling into compelling visual content that drives engagement, strengthens brand identity, and supports business growth.
Key ResponsibilitiesGraphic Design
- Create high-quality visual assets for:
- Social media posts, stories, reels, and campaigns
- Restaurant menus and promotional collateral
- Outdoor advertising, standees, posters, and signages
- Emailers, website banners, and digital marketing creatives
- Event branding and festival campaigns
- Ensure consistency of brand identity across all customer touchpoints.
- Develop creative concepts and campaign visuals from brief to final execution.
Photography & Videography
- Capture professional food, beverage, restaurant ambience, chef, and lifestyle photography.
- Conduct in-house food styling and content shoots.
- Shoot video content for social media campaigns, advertisements, and brand storytelling.
- Cover restaurant events, activations, and influencer collaborations.
Video Editing & Content Creation
- Edit high-quality short-form and long-form video content.
- Create Instagram Reels, YouTube Shorts, and promotional videos.
- Add motion graphics, transitions, subtitles, audio enhancements, and visual effects.
- Collaborate with marketing and operations teams to create engaging content calendars.
AI-Powered Creative Production
- Use AI tools to improve efficiency and content quality, including:
- ChatGPT / Microsoft Copilot
- Midjourney
- Adobe Firefly
- Runway ML
- Kling AI
- Canva AI
- Photoshop Generative Fill
- Other emerging AI creative platforms
- Generate concepts, mood boards, visual mockups, image enhancements, and video assets using AI tools.
- Stay updated on new AI technologies and creative trends relevant to the hospitality industry.
Brand & Campaign Support
- Work closely with restaurant brands, chefs, and marketing teams.
- Support new restaurant launches, menu launches, festivals, seasonal promotions, and influencer campaigns.
- Contribute creative ideas during campaign planning and content brainstorming sessions.
Desired Skills & Software ExpertiseDesign Software
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Canva Pro
Video Editing
- Adobe Premiere Pro
- After Effects
- Final Cut Pro (preferred)
- CapCut Pro
Photography & Production
- DSLR/Mirrorless Photography
- Food Photography
- Lighting Techniques
- Composition & Styling
AI Tools
- Midjourney
- Firefly
- Runway
- Kling
- ChatGPT
- Microsoft Copilot
- Canva AI
- Generative AI Image & Video Tools
Preferred Qualifications
- Bachelor's Degree or Diploma in Graphic Design, Visual Communication, Multimedia Design, Film Production, or related field.
- 3-6 years of experience in graphic design.
- Minimum 2 years' experience in restaurants, hospitality, food & beverage, lifestyle, luxury, or retail brands.
- Strong portfolio showcasing:
- Food photography
- Restaurant branding
- Social media campaigns
- Video editing and reel creation
- Understanding of current social media trends and content formats.
Key Competencies
- Creative storytelling ability
- Strong visual aesthetics
- Attention to detail
- Time management and project ownership
- Ability to work in a fast-paced restaurant environment
- Strong communication and collaboration skills
- Proactive attitude with a passion for hospitality and food culture
Success Metrics
- Quality and consistency of brand communication
- Engagement and performance of social media content
- Timely execution of marketing campaigns
- Growth in content production efficiency through AI tools
- Visual quality of menus, campaigns, and promotional materials
- Contribution to restaurant launches and brand growth initiatives
Experience Required: 3-6 Years
Industry Preference: Restaurants, Hospitality, QSR, Café Chains, Food & Beverage, Lifestyle Brands
Compensation: As per industry standards and experience.
Pay: ₹35,000.00 - ₹50,000.00 per month
Location:
- Mumbai, Maharashtra (Mumbai) (Required)
Work Location: In person
