Job Description
Role
Social Media Content/Copywriter Writer (Healthcare)
Department
Social Media
Reports to
Social Media Head
Location
Hyderabad — On-site
Experience
3+ years in social media copywriting (not blog/website-led)
CTC
The role in one line
You write the words that make people stop scrolling — hooks, scripts, captions and CTAs for healthcare brands — and you make a single idea work natively across Reels, carousels, statics and LinkedIn without it ever looking copy-pasted.
What you’ll actually do
· Write short-form video scripts (Reels, Shorts) with hooks that hold in the first 1.5 seconds and bodies that actually relate to the audience.
· Write post captions across Instagram, Facebook, LinkedIn and YouTube Community — each in the platform’s native voice.
· Adapt one content idea into 3–5 platform-native formats, each genuinely re-thought for the platform, not reformatted.
· Take a one-line brief (“dental implants for 35–55 in Hyderabad”) and return five angles, not one.
· Turn doctor expertise into scroll-stopping content without diluting clinical accuracy.
· Write English copy and regional-language hooks where they’ll out-perform (Telugu valued).
· Track trends daily — audio, formats, hook structures — and adapt them to healthcare context.
· Study what’s actually earning saves, shares and comments in healthcare social right now — ours and competitors’ — without being told to.
· Collaborate with design and video on content calendars: you own the words, you think visually, you brief the visuals well.
What “great” looks like in this seat
· Writes a 7-second hook and a 300-word LinkedIn post with equal skill.
· Knows why the hook matters more than the rest of the script — and can prove it in their work.
· Consumes social as a student of the craft, not just a user — can name what they’re watching this week and why.
· Produces consistent volume across formats with a repeatable system, not heroics.
· Has compliance instinct: spots an illegal or risky claim before legal does, and offers a compliant line that still stops the scroll.
Must-haves
· 3+ years writing social media copy specifically — scripts and captions, not blog or website copy.
· A portfolio of Reels/Shorts scripts or captions that performed, with the candidate able to explain the thinking and (where possible) the outcome.
· Demonstrable range: caption vs LinkedIn post vs Reel script are clearly different instruments in their hands.
· Trend literacy they can show on demand, not claim in the abstract.
· Comfort writing within constraints (brand, clinical accuracy, compliance) without going flat.
Strong plus (not mandatory)
· Healthcare or medical content experience.
· Telugu hook-writing ability.
Not a fit if you…
· Can’t tell the difference between an Instagram caption and a LinkedIn post.
· Write one version and call it done.
· Need a detailed brief for every single post.
· Think healthcare content has to be boring.
Why this role
You’ll be trusted with creative latitude, not babysat. Your words go live to real audiences fast, you’ll see what works, and you’ll be surrounded by a design and video team that takes the craft as seriously as you do. If you want to be a content-mill keyboard, this isn’t it. If you want to build a body of healthcare work that actually performs — it is.
Apply now : [email protected],
Contact us : 9116139991
Pay: ₹35,000.00 - ₹75,000.00 per month
Work Location: In person
