Job Role:
The Marketing Executive will execute B2B marketing and commercial-support activities for JaCaCo across
institutional, HORECA, bakery, distributor, private-label, contract-manufacturing, and export channels. The
role supports qualified lead generation, customer communication, market intelligence, sales enablement,
campaign execution, and disciplined follow-through from enquiry to commercial opportunity.
Role & Responsibility:
- Execute approved B2B marketing plans across email, LinkedIn, website, direct outreach, offline campaigns, trade events, and customer visits.
- Support differentiated value propositions and messaging for institutional customers, HORECA, bakeries, distributors, private-label partners, contract manufacturers, and export markets.
- Research target accounts, market segments, competitors, channel trends, pricing signals, and new business opportunities; present actionable findings.
- Generate and qualify leads, record them in the CRM, assign follow-ups, and maintain accurate enquiry, opportunity, and conversion status.
- Communicate professionally with prospects and customers through email, calls, meetings, and approved online platforms.
- Coordinate customer enquiries, samples, documentation, approvals, quotations, trials, and project follow-ups with the Sales and Techno-commercial teams.
- Prepare presentations, product profiles, application stories, reports, emailers, event materials, and other sales-enablement assets.
- Support exhibitions, trade fairs, BTL activities, webinars, customer demonstrations, partnerships, and client visits, including lead capture and post-event follow-up.
- Coordinate with R&D, NPD, Quality, Production, Planning, Packaging, Dispatch, and Finance to obtain accurate information and meet customer commitments.
- Maintain customer databases, campaign trackers, content calendars, enquiry records, follow-up logs, and weekly/monthly MIS reports.
- Monitor agreed KPIs such as qualified leads, response time, follow-up completion, campaign engagement, event leads, and opportunities influenced.
- Protect confidential customer and commercial information and follow company approval, documentation, and brand-governance processes.
Basic Skills Required:
- B2B lead generation and marketing execution
- CRM, databases, and MIS reporting
- Market and competitor research
- Customer communication and follow-up
- Presentations and sales-enablement content
- Cross-functional commercial coordination
Good to have:
- Exposure to food, chocolate, bakery, ingredients, HORECA, institutional, or export markets.
- Experience with LinkedIn, email campaigns, CRM tools, trade exhibitions, tender portals, or customer sampling workflows.
- Ability to interpret product specifications and convert technical information into clear customer-facing content.
Pay: Up to ₹60,000.00 per month
Benefits:
- Commuter assistance
- Provident Fund
Application Question(s):
- Do you have 2 to 3 years of experience in B2B Marketing, Lead Generation, Business Development, or Sales Coordination?
- Have you worked with CRM software for managing leads and follow-ups?
- Do you have experience working with HORECA, bakery, food, FMCG, distributors, private-label, or institutional clients?
- Are you proficient in Microsoft Excel and PowerPoint?
- Is your expected CTC within the range of 5.5 to 7.5 LPA?
- Are you comfortable working at the Haripura, Jarod, Vadodara location?
- Are you fluent in spoken English & Gujarati?
Language:
- English, Hindi & Gujarati (Preferred)
Work Location: In person
