Job Summary:
We are seeking an experienced Marketing Manager to lead our marketing efforts for a portfolio of baby brands. The ideal candidate will be responsible for creating and executing marketing strategies that increase brand awareness, drive sales, and enhance customer engagement.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies for each baby brand in the portfolio, aligned with business goals and market trends.
- Conduct market research to identify consumer needs, preferences, and trends, and provide insights to inform marketing initiatives.
- Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive messaging and branding.
- Manage the creation of marketing materials, including brochures, social media content, email campaigns, and website updates.
- Oversee digital marketing efforts, including SEO/SEM, social media advertising, and email marketing campaigns, to increase online visibility and drive traffic.
- Analyse marketing campaign performance metrics and prepare regular reports to assess effectiveness and ROI.
- Develop and oversee the marketing budget, ensuring efficient allocation of resources and monitoring expenditures.
- Build relationships with external partners, suppliers, and influencers to enhance brand presence and reach.
- Stay current on industry trends, competitor activities, and emerging technologies to identify new opportunities for growth.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
- 5+ years of experience in marketing, with a focus on consumer goods or baby products preferred.
- Proven track record of developing and executing successful marketing campaigns.
- Strong analytical skills and experience using data to drive marketing decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate with various teams and stakeholders.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media advertising, email marketing).
- Creative thinking with a passion for the baby product industry and understanding of parenting trends.
If you are driven, strategic, and passionate about building brands, this role is the perfect fit for you to make a significant impact.
Contact - 9910965244
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Pay: ₹55,000.00 - ₹65,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
Application Question(s):
- consumer goods (FMCG) or baby products industries
- Immediate Joiner
Education:
Experience:
- Strategy & Research: 5 years (Preferred)
- Digital & Campaign Management: 5 years (Preferred)
- Content Creation: 5 years (Preferred)
- Collaboration & Relationships: 5 years (Preferred)
- Analytics & Budgeting: 5 years (Preferred)
- Google Analytics, social media ad platforms: 5 years (Preferred)
Work Location: In person
