Creative Strategist — Experiential Marketing
Company: GRD Marketing
Location: Delhi NCR
Experience: 1–3 Years
Employment Type: Full-Time
About GRD Marketing
GRD Marketing is an experiential marketing & brand solutions agency that builds ideas for brands and brings them to life on ground — from concept and creative strategy to production and execution.
We work across Alcobev, Lifestyle, Luxury, FMCG, Tech and other consumer-facing categories, creating brand activations, events, launches, consumer experiences, IPs and innovative engagement formats.
The Role
We are looking for a Creative Strategist who can take a brand brief and turn it into fresh, culturally relevant and executable experiential ideas.
You should be someone who constantly follows what's trending, what's cool, what people are talking about, new consumer behaviours, innovative brand campaigns, technology, pop culture, music, fashion and experiential marketing globally — and knows how to translate those observations into ideas for brands.
You will be responsible for taking an idea from brief → concept → presentation → client pitch → execution.
What You'll Do
- Understand client briefs and translate them into strong creative concepts and experiential marketing ideas
- Develop innovative ideas for brand activations, events, launches, consumer experiences, retail activations and brand IPs
- Research market trends, consumer behaviour, culture, social trends and innovative brand experiences
- Constantly discover and bring in new, relevant and exciting ideas to the team
- Build compelling concept presentations / pitch decks for clients
- Create strong visual storytelling using PPT, Canva and AI tools
- Present concepts confidently to end clients and senior stakeholders
- Explain the big idea, consumer journey, experience, execution and brand relevance
- Work closely with the production and execution team to ensure the idea is practical and executable on ground
- Develop ideas that are not only creative but also strategic, commercially viable and relevant to the brand
- Take ownership of ideas from initial thought through client approval and final execution
- Collaborate with designers, production teams, account managers and external partners
What We're Looking For
Must Have:
- Bachelor's degree in Marketing / Advertising / Communications / related field
- 2–3 years of experience in an advertising, creative, experiential, event or marketing agency
- Prior agency experience is mandatory
- Strong understanding of experiential marketing and brand communication
- Excellent PPT-making and presentation skills
- Hands-on experience with PowerPoint, Canva or other presentation platforms
- Comfortable using AI tools for research, ideation, visualisation and presentation development
- Strong written and verbal communication skills
- Ability to present ideas confidently and clearly to clients
- Strong understanding of current marketing, social media, pop culture and consumer trends
You'd Be a Great Fit If You...
- See an interesting campaign and immediately think, "How can we make this bigger?"
- Constantly save interesting campaigns, experiences, installations, trends and references
- Can turn a simple brief into a big idea
- Have a strong visual sense and know how to make a presentation look and feel exciting
- Are curious about brands, culture, music, fashion, technology and consumer behaviour
- Can think creatively while also asking, "Can this actually be executed?"
- Are comfortable standing in front of a client and selling your idea
- Don't just make PPTs — you know how to build a story through a deck
What You'll Get
- Opportunity to work on high-visibility brands and experiential campaigns
- Exposure to the complete journey from strategy and ideation to on-ground execution
- Opportunity to work across Alcobev, Lifestyle, Luxury, FMCG, Tech and other categories
- A fast-paced environment where ideas are encouraged and executed
- Opportunity to build and contribute to new brand IPs and innovative experiences
- Work closely with creative, strategy, production and business teams
Apply
If you are someone who is creative, curious, culturally aware and obsessed with turning ideas into experiences, we'd love to hear from you.
Send us your CV at [email protected] or Whatsapp at 8860476261 along with your portfolio / best presentation decks and relevant campaign work.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
