Position Title
Digital Marketing Executive
Experience Required
1-3 Years of Relevant Experience in Digital Marketing
Job Type
Full-Time
Department
Digital Marketing
Job Summary
We are looking for a creative and performance-driven Digital Marketing Executive with experience in paid advertising, social media marketing, lead generation, and campaign management. The ideal candidate should be capable of planning, executing, monitoring, and optimizing digital campaigns to improve brand visibility, customer engagement, and conversions.
Key ResponsibilitiesDigital Marketing Responsibilities
- Plan and execute digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms
- Manage PPC campaigns and optimize ROI
- Handle social media marketing and content scheduling
- Create and execute email marketing campaigns
- Generate leads through performance marketing strategies
- Track and analyze campaign performance using analytics tools
- Prepare monthly performance and analytical reports
- Coordinate with designers and content creators for campaign execution
- Monitor market trends and competitor activities
- Stay updated with the latest digital marketing and AI marketing trends
Required Skills
- Strong knowledge of Google Ads and Meta Ads
- Experience in PPC campaign management and lead generation
- Understanding of social media marketing strategies
- Hands-on experience with Google Analytics (GA4)
- Familiarity with email marketing tools such as Mailchimp
- Good understanding of audience targeting and campaign optimization
- Strong communication and analytical skills
- Ability to manage multiple campaigns simultaneously
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, IT, or related field
- Google Ads Certification is an advantage
- Experience in performance marketing and content marketing
- Knowledge of AI-driven marketing tools is a plus
Key Performance Indicators (KPIs)
- Lead generation and conversion rates
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Social media growth and engagement
- Campaign ROI
- Website traffic and engagement metrics
Salary Range
Based on experience and skill set.
Preferred Candidate Profile
- Creative thinker with problem-solving abilities
- Self-motivated and target-oriented
- Strong coordination and time management skills
- Ability to adapt to changing digital marketing trends and platforms
Pay: ₹15,000.00 - ₹25,000.00 per month
Application Question(s):
- Have you managed lead generation campaigns? Please explain briefly.
- Are you familiar with AI tools used for digital marketing strategies?
If yes, mention the tools you have used.
Education:
Experience:
- Digital marketing: 1 year (Required)
Work Location: In person
