We are looking for a creative and performance-driven Social Media Executive with hands-on knowledge of Meta Ads (Facebook & Instagram).
The ideal candidate should be capable of managing social media accounts, developing engaging content strategies, coordinating with the creative team, and planning, launching, and optimizing Meta advertising campaigns for clients.
Key ResponsibilitiesSocial Media Management
- Manage Facebook, Instagram, LinkedIn, and other social media accounts.
- Develop and execute monthly social media strategies and content calendars.
- Research trending topics, hashtags, formats, and content ideas.
- Write engaging captions, CTAs, and social media copy.
- Coordinate with graphic designers and video editors for creatives and reels.
- Schedule and publish posts, reels, stories, and other content.
- Monitor comments, messages, and audience engagement.
- Track social media performance and prepare monthly reports.
- Stay updated with the latest social media trends and algorithm changes.
Meta Ads Management
- Plan, create, launch, and manage Facebook & Instagram advertising campaigns.
- Set up campaigns, ad sets, audiences, placements, budgets, and creatives.
- Conduct audience research and basic competitor research.
- Create and manage campaigns for Lead Generation, Traffic, Engagement, Messages, and Conversions.
- Monitor campaign performance and optimize campaigns based on results.
- Perform basic A/B testing of audiences, creatives, copy, and campaign strategies.
- Manage daily/weekly budgets and monitor ad spend.
- Analyze key metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, and conversions.
- Identify underperforming campaigns and take corrective actions.
- Prepare Meta Ads performance reports and provide recommendations.
Client Coordination
- Understand client requirements and business objectives.
- Communicate campaign updates and performance insights.
- Coordinate with designers, video editors, and content writers.
- Ensure campaigns and social media content are delivered on time.
Required Skills
- Good understanding of Facebook, Instagram, and Meta Business Suite.
- Hands-on knowledge of Meta Ads Manager.
- Understanding of audience targeting, retargeting, custom audiences, and lookalike audiences.
- Knowledge of campaign objectives, ad formats, placements, and optimization.
- Good understanding of social media content strategy.
- Strong communication and copywriting skills.
- Analytical mindset with the ability to understand campaign data.
- Creative thinking and attention to detail.
- Ability to manage multiple client accounts.
Preferred Skills
- Knowledge of Google Ads is an advantage.
- Basic understanding of SEO and digital marketing.
- Experience with Canva and basic creative tools.
- Knowledge of GA4 and Google Tag Manager is a plus.
- Familiarity with pixels, conversion tracking, and lead forms.
- Experience working with a digital marketing agency is preferred.
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
- 1–3 years of relevant experience preferred.
- Freshers with practical Meta Ads knowledge and relevant certifications/projects may also apply.
What We Offer
- Competitive salary based on skills and experience.
- Performance-based incentives.
- Opportunity to work on campaigns for businesses across different industries.
- Hands-on experience with real advertising budgets and client accounts.
- Learning and career growth opportunities.
- Collaborative and creative work environment.
Key Performance Indicators (KPIs)
- Social media growth and engagement.
- Content reach and performance.
- Qualified leads generated through Meta Ads.
- CPL, CTR, CPC, CPM, CPA, and ROAS.
- Campaign optimization and budget utilization.
- Client retention and satisfaction.
- Timely execution of content calendars and campaigns.
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
