Job Description – Marketing ManagerPosition Title
Marketing Manager
Department
Sales & Marketing
Reporting To
General Manager / Managing Director
Location
Rayo Martin Builders Pvt. Ltd.
Job Summary
The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans to attract potential customers, enhance brand visibility, generate qualified leads, and support the company's sales objectives. The role requires strong leadership, market analysis, digital marketing expertise, and team management capabilities to drive business growth.
Key ResponsibilitiesStrategic Marketing
- Develop and implement annual marketing strategies aligned with business goals.
- Plan and execute integrated marketing campaigns to increase brand awareness and lead generation.
- Identify market opportunities, customer trends, and competitor activities.
- Prepare marketing budgets and ensure effective utilization of resources.
Brand Management
- Strengthen and maintain the company's brand image across all marketing channels.
- Ensure consistency in branding, communication, and promotional materials.
- Manage corporate events, exhibitions, and brand activation programs.
Lead Generation & Sales Support
- Generate qualified leads through digital and traditional marketing activities.
- Coordinate closely with the sales team to improve lead conversion rates.
- Monitor campaign performance and optimize marketing efforts for maximum ROI.
Digital Marketing
- Oversee social media platforms, website management, SEO, SEM, and online advertising campaigns.
- Develop content strategies to enhance customer engagement and brand visibility.
- Analyze website traffic, customer behavior, and digital campaign performance.
Team Leadership
- Lead, mentor, and manage the marketing team.
- Set performance objectives and monitor team productivity.
- Conduct regular training and development programs.
Market Research & Analytics
- Conduct market research and customer surveys.
- Track competitor activities and industry trends.
- Prepare monthly marketing performance reports and recommendations for management.
Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Lead-to-sales conversion ratio.
- Marketing Return on Investment (ROI).
- Brand awareness and engagement metrics.
- Website traffic growth and digital campaign performance.
- Customer acquisition cost (CAC).
- Team performance and target achievement.
Qualification & Experience
- Bachelor's Degree in Marketing, Business Administration, or related field.
- MBA (Marketing) preferred.
- Minimum 4+ years of marketing experience, preferably in the Real Estate/Construction industry.
- Proven experience in marketing strategy, lead generation, and team management.
Required Skills
- Strategic Planning
- Leadership & Team Management
- Digital Marketing
- Brand Management
- Market Research & Analysis
- Communication & Presentation Skills
- Negotiation & Relationship Management
- CRM & Marketing Automation Tools
- Budget Management
Compensation & Benefits
- Competitive Salary Package
- Performance-Based Incentives
- Career Growth Opportunities
- Professional Development Programs
- Travel Allowance (As Per Company Policy)
Employment Type
Full-Time
Company
Rayo Martin Builders Pvt. Ltd.
Rayo Martin Builders Pvt. Ltd. is committed to providing equal employment opportunities and maintaining the highest standards of professionalism, ethics, and performance.
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
