Virtual Chief Marketing Officer (Virtual CMO)

VNC GLOBAL BUSINESS EDGE PRIVATE LIMITED
Vadodara, Gujarat

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Job details

Part-time
2 days ago

Benefits

Work from home

Qualifications

Email marketing
Branding
Lead generation
Conversion optimisation
Google Ads
B2B Marketing
Leadership
Communication skills
Marketing
Performance marketing

Full job description

Location: Vadodara (Subhanpura)

Work Mode: Work from home

Commitment: Part-Time (10 Hours per Week)

Experience Required: 12+ Years

About the Role

We are looking for an experienced and strategic Virtual Chief Marketing Officer (Virtual CMO) to lead our overall marketing direction and help build a predictable, high-quality lead generation engine.

This is an ideal opportunity for a senior marketing professional who enjoys creating strategy, mentoring teams, and driving business growth without being involved in day-to-day content execution.

Key Responsibilities

Marketing Strategy

Develop and execute the overall marketing strategy aligned with the company's Ideal Customer Profile (ICP).
Translate business objectives into channel-wise marketing plans.
Identify and prioritize high-impact marketing initiatives.

LinkedIn Growth Strategy

Build and strengthen the personal brands of senior leadership.
Develop the growth strategy for company LinkedIn pages.
Define content themes, posting cadence, and lead generation approach.
Guide the team on content quality and value-driven outreach.

Social Media Strategy

Define the role of Facebook and Instagram in the overall marketing funnel.
Create strategies for awareness, engagement, retargeting, and conversions.
Ensure consistency across all social media channels.

Performance Marketing

Design and oversee Google Ads and Meta Ads strategy.
Define campaign structure, audience targeting, and budget allocation.
Monitor campaign performance and optimize for quality leads and conversions.

Email Marketing

Develop lead nurturing campaigns.
Create email strategies aligned with customer pain points and service offerings.
Improve engagement and conversion through structured email journeys.

Lead Conversion Strategy

Define lead qualification processes.
Improve lead-to-call conversion journeys.
Optimize Calendly and pre-call experience.
Collaborate with the sales team to improve conversion from discovery calls to clients.

Marketing Team Leadership

Provide strategic guidance to the marketing team.
Review marketing initiatives and campaign quality.
Set weekly priorities and monthly marketing KPIs.

Performance Monitoring

Track and optimize key marketing metrics, including:

Qualified Leads
Booked Discovery Calls
Lead-to-Client Conversion Rate
LinkedIn Performance
Paid Campaign Performance
Email Campaign Effectiveness

What We're Looking For

12+ years of experience in Marketing, Growth Marketing, or Digital Strategy.
Proven experience in B2B marketing and lead generation.
Strong understanding of LinkedIn marketing and personal branding.
Experience with Google Ads, Meta Ads, email marketing, and marketing funnels.
Ability to develop marketing strategies and mentor internal teams.
Analytical mindset with experience using marketing performance metrics.
Excellent communication and stakeholder management skills.

Why Join Us?

Strategic leadership role with flexibility.
Opportunity to shape the company's marketing direction.
Work directly with senior leadership.
Make a measurable impact on business growth.
Collaborative and growth-focused work environment.

Expected Outcomes (Within 60–90 Days)

Build an ICP-driven marketing system.
Strengthen LinkedIn as the primary inbound lead generation channel.
Establish a structured paid marketing and retargeting funnel.
Improve the flow of qualified leads and booked discovery calls.
Create a scalable marketing framework for long-term growth.

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