Job Title: Digital Marketing Executive (Google Ads
Specialist)
Organization: Learning Routes Pvt. Ltd.
Location: Gurugram, Sector 44
Experience Required: 2 – 3 Years
Salary: ₹30,000 – ₹40,000 per month
Working Days: Monday to Saturday
Job Description:
Learning Routes Pvt. Ltd. is looking for a results-driven Digital Marketing Executive with
strong expertise in Google Ads (AdWords). The ideal candidate should have hands-on
experience in managing, optimizing, and scaling paid campaigns to achieve high ROI and
business growth.
Key Responsibilities:
Plan, set up, and manage Google Ads (Search, Display, and Remarketing)
campaigns
Perform campaign optimization to improve CTR, CPA, ROAS, and overall
performance
Monitor and analyze PPC performance metrics such as CTR, CPA, CPM, and
conversions
Conduct keyword research, including identification and implementation of negative
keywords
Optimize ad copies, landing pages, and bidding strategies
Manage campaign budgets and ensure efficient spend
Track performance using Google Analytics and Ads reports
Continuously test and refine campaigns for maximum ROI
Prepare regular performance reports and insights
Required Skills & Expertise:
Strong expertise in Google AdWords / Google Ads
In-depth understanding of CTR, CPA, PPC, ROAS, CPM
Experience in campaign setup, management, and optimization
Knowledge of negative keywords and bidding strategies
Analytical mindset with data-driven decision-making
Familiarity with conversion tracking and performance reporting
Preferred Candidate Profile:
2–3 years of hands-on experience in Google Ads
Ability to manage multiple campaigns simultaneously
Goal-oriented with a focus on performance and growth
Good communication and coordination skills
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
