Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Manager
Qualifications:Any Graduation
Years of Experience:13 to 18 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.
What are we looking for? EXPERIENCES, SKILLS & QUALIFICATIONS: Identify any additional experiences, skills & qualifications not captured in the Success Profile. Experiences: Stakeholder management. Experience leading a team: onboarding, mentorship, performance management, support, training, etc. Experience with campaign/project management platforms, such as Monday.com, Salesforce. You excel in process mapping and enhancements as you value a seamless user experience. Excellent communication skills, both verbal & written. Proficiency in Excel & Powerpoint. Skills/Qualifications: Stakeholder management. Experience leading a team: onboarding, mentorship, performance management, support, training, etc. Experience with campaign/project management platforms, such as Monday.com, Salesforce. You excel in process mapping and enhancements as you value a seamless user experience. Excellent communication skills, both verbal & written. Proficiency in Excel & Powerpoint. Skills/Qualifications: Bachelor’s degree in business or related field, with focus on Project Management. Previous experience in Production and Project Management – specifically related media or FMCG businesses. KEY RELATIONSHIPS: List the important internal & external relationships this position will have direct engagement with. •Internal Digital Customer Operations Finance Commercial •External Supplier Partners Media Agencies
Roles and Responsibilities: •End-to-End Campaign Delivery Lead the execution of shopper marketing campaigns across digital, in-store, and off-site media channels, ensuring alignment with business objectives. Coordinate timelines, resources, and stakeholders to guarantee on-time delivery and adherence to performance expectations. Monitor campaign progress and adjust strategies as necessary to address any performance gaps or delays. Conduct post-campaign reviews to assess effectiveness and gather insights for future improvements. Stakeholder Management Serve as the primary point of contact for internal stakeholders and media partners, providing regular updates and managing expectations. Facilitate clear communication between stakeholders to gather feedback and ensure alignment throughout the campaign lifecycle. Resolve issues promptly by leveraging relationships with media partners and internal teams. Maintain a comprehensive record of stakeholder interactions and feedback to inform future campaigns. •Operational Process Improvement Ensure that operational processes are maintained and continuously improved, including the development of workflows and supplier briefs. Utilise tools like Monday.com to streamline campaign management processes and enhance team collaboration. Identify and implement best practices for campaign delivery to increase efficiency and reduce error rates. Regularly review and update operational documentation to reflect changes and improvements in processes. Team Training and Development Train and onboard new Delivery team members to ensure a high level of work quality and understanding of campaign processes. Engage in knowledge sharing and documentation to create a repository of best practices and lessons learned. Foster a culture of continuous improvement within the team, encouraging proactive problem-solving and innovation. •Quality Assurance and Compliance Ensure that all campaign deliverables meet quality standards by reviewing creative assets and targeting strategies. Communicate material deadlines to the business, ensuring timely fulfilment or rescheduling of print and digital deadlines. Proactively check channel availabilities and send reminders to stakeholders regarding remnant inventory and key deadlines. Act as a point of escalation for any issues related to campaign quality, identifying potential problem areas and implementing solutions. •Self-leadership Accountable for individual compliance with company values, policies and procedures (including XXXX Code of Conduct) and all applicable external laws and regulations.
Any Graduation
